In recent developments, Pragmatic Play has significantly expanded its collaboration with the Betsson Group’s renowned brand, Rizk. This partnership extension sees Pragmatic Play deploying its innovative Smart Studio product to deliver personalized live casino environments tailored to the specific branding and aesthetic preferences of operators like Rizk. This move not only enhances the visual identity of the live gaming experience but also aims to cater more closely to the discerning tastes of players across various regulated markets.
Evolution of Customization in Live Casino Gaming
Pragmatic Play’s Smart Studio represents a pivotal advancement in the realm of live casino gaming. It empowers operators to fine-tune and customize every facet of Pragmatic Play’s live casino offerings, thereby enabling them to imbue these games with a distinct identity that resonates with their brand ethos. This flexibility means that multiple brands can leverage the same live tables while presenting them in unique and differentiated ways, fostering a competitive edge in the market.
Rizk’s Enhanced Offering: A Case Study
For Rizk, this strategic partnership means gaining access to a diverse array of Pragmatic Play’s popular live tables through the Smart Studio solution. Games such as Auto Mega Roulette, Speed Auto Roulette, and Blackjack X are now available to Rizk’s players, enriched with bespoke branding elements that reflect the casino’s commitment to providing exceptional and tailored gaming experiences. Laszlo Hornyak, Senior Gaming Operations Manager at Rizk, underscored the significance of this collaboration, highlighting how the new blackjack and Auto Roulette tables bolster their gaming portfolio and uphold their pledge to deliver outstanding player engagement.
Insights from Industry Leaders
Irina Cornides, COO of Pragmatic Play, emphasized the efficiency and cost-effectiveness of the Smart Studio in facilitating extensive branding options across their most sought-after live tables. She expressed enthusiasm about extending their collaboration with Betsson Group through the provision of customized live environments to Rizk, thereby deepening their footprint in key markets.
Strategic Expansion and Collaborative Initiatives
Pragmatic Play’s proactive approach extends beyond the Rizk partnership. Earlier this year, they launched a dedicated live casino studio in collaboration with Betsson, featuring a suite of specialized blackjack and roulette tables tailored specifically to the Betsson brand. This initiative underscores their commitment to fostering mutually beneficial relationships and expanding their influence in the global iGaming landscape.
Moreover, Pragmatic Play’s initiatives are not confined to Europe alone. They have recently ventured into the Danish market through a partnership with NetBet Denmark and are actively pursuing growth opportunities in Brazil with their collaboration with Bplay. These strategic expansions underscore their dynamic approach to global market penetration and their responsiveness to emerging trends and regulatory landscapes.
Pragmatic Play’s Smart Studio is a game-changer in the live casino sector, offering operators like Rizk the tools needed to deliver bespoke and compelling gaming experiences to their players. By enabling deep customization without compromising on quality or operational efficiency, Pragmatic Play is setting new standards for how live casino games can be tailored to meet the diverse demands of today’s iGaming audience. As they continue to forge ahead with innovative partnerships and strategic expansions, Pragmatic Play is poised to shape the future of live casino gaming through technology, creativity, and a steadfast commitment to excellence.