Inspired Entertainment has recently extended its partnership with William Hill for an additional six years. This partnership renewal solidifies Inspired’s role as the exclusive provider of managed services for William Hill’s extensive network of gaming terminals across the UK. The agreement encompasses various critical aspects including installation, technology support, content deployment, and the introduction of new gaming terminals.
Partnership Extension Details
Inspired Entertainment has announced a significant extension of its longstanding partnership with William Hill. The renewed agreement spans six years and underscores Inspired’s continued role as the exclusive provider of managed services for William Hill’s entire network of gaming terminals in the UK.
Under this arrangement, Inspired will manage crucial aspects such as installation, remote and field technology support, as well as content and platform deployment. This comprehensive suite of services is designed to enhance operational efficiency and ensure a seamless gaming experience for William Hill’s customers.
Investment in New Vantage Terminals
A pivotal component of the extended partnership involves William Hill’s commitment to lease 5,000 new Vantage terminals from Inspired. These terminals are slated to be deployed starting in the fourth quarter of 2024, with the rollout expected to be completed by the first quarter of 2025.
The decision to invest in these state-of-the-art terminals reflects William Hill’s strategic initiative to elevate the gaming experience within its betting offices. Inspired’s Vantage terminals have demonstrated strong performance in the UK market, with consistent double-digit growth. This investment aims to capitalize on this success, offering enhanced features and capabilities that are expected to drive improved results for William Hill.
Strategic Implications
Brooks Pierce, President and CEO of Inspired, highlighted the strategic importance of the partnership extension, emphasizing the companies’ longstanding collaboration across various business lines including Gaming, Interactive, and Virtual Sports. Pierce expressed confidence that the upgraded Vantage terminals will significantly enhance William Hill’s ability to deliver an enhanced gaming experience, thereby bolstering their overall performance in the market.
Mark Kemp, Chief Commercial Officer of EvokeGroup (William Hill’s parent company), emphasized the company’s commitment to quality, performance, and growth. Kemp cited a comprehensive review of product performance and market dynamics as instrumental in the decision to extend and expand their partnership with Inspired. He underscored the importance of innovation in product and content, prioritizing customer satisfaction and long-term value creation.
Additional Collaborations and Innovations
In addition to the extension with Inspired, William Hill recently forged a new partnership with technology platform 2mee. This collaboration grants William Hill access to 2mee’s HoloMessage player engagement solution. The partnership underscores William Hill’s ongoing commitment to leveraging advanced technology solutions to enhance customer engagement and satisfaction across its operations.
The extended partnership between Inspired Entertainment and William Hill marks a significant milestone in their longstanding collaboration. By renewing their agreement and introducing new Vantage terminals, both companies are poised to strengthen their positions in the competitive UK gaming market. The strategic investments in technology and innovation underscore their commitment to delivering exceptional gaming experiences and driving sustainable growth in the years ahead.