Crystal Cruises has recently announced a groundbreaking collaboration with Monte-Carlo Société des Bains de Mer (SBM) that promises to redefine the onboard luxury gaming experience. This partnership marks the introduction of the prestigious Casino de Monte-Carlo aboard Crystal Symphony and Crystal Serenity, setting a new standard for entertainment at sea. Scheduled to debut during the Chairmen’s Cruise departing Venice in November, this initiative underscores Crystal Cruises’ commitment to delivering unparalleled leisure activities and elevating the cruise industry’s benchmarks for excellence.
Overview of the Collaboration
Crystal Cruises, renowned for its premium ocean voyages, has teamed up with SBM, a distinguished entity synonymous with luxury and entertainment in Monaco. This collaboration will see the establishment of the first Casino de Monte-Carlo at sea, transforming select Crystal vessels into hubs of sophisticated gaming and entertainment. The initial rollout will commence on Crystal Symphony and Crystal Serenity, with plans to extend this exclusive experience to future ocean-going ships.
The Casino Experience
The centerpiece of this collaboration is a meticulously designed 1,000+ square foot casino, strategically located where the Bridge Lounges currently reside on Crystal Serenity and Crystal Symphony. This casino will feature a range of classic games including slot machines, blackjack, and roulette, replicating the renowned ambiance and allure of the Monte-Carlo Casino. Guests can anticipate a blend of tradition and innovation, ensuring an unforgettable gaming experience against the backdrop of the open seas.
Statements from Key Figures
Manfredi Lefebvre, Executive Chairman of A&K Travel Group, expressed enthusiasm about integrating Casino de Monte-Carlo into the Crystal family, emphasizing their dedication to providing top-tier entertainment. He highlighted the collaboration’s goal to create lasting memories and establish new industry standards.
Stephane Valeri, Chairman of the Board and CEO of Monte-Carlo SBM, echoed this sentiment, affirming their excitement to bring the unique Monte-Carlo experience to cruise passengers. With a shared commitment to excellence, Valeri emphasized their confidence in delivering an unparalleled gaming experience tailored for discerning travelers.
Cristina Levis, CEO of A&K Travel Group, emphasized guest feedback as a driving force behind reintroducing onboard casinos. She underscored the partnership’s focus on guest satisfaction and enjoyment, ensuring that Crystal Cruises continues to exceed expectations by providing sought-after entertainment options.
Financial and Operational Impacts
SBM’s recent financial performance underscores the strategic importance of this collaboration. With a 12% rise in gaming turnover reported in Q3 2023/24, totaling €48.6 million ($51.99 million), SBM’s growth trajectory positions the partnership with Crystal Cruises as a significant opportunity for further expansion and innovation in the cruise industry.
The Crystal Cruises and Casino de Monte-Carlo collaboration heralds a new era of luxury and entertainment at sea. By combining the prestige of Monte-Carlo’s renowned gaming heritage with Crystal Cruises’ commitment to excellence, this partnership promises to redefine onboard leisure experiences. As Crystal Symphony and Crystal Serenity prepare to welcome guests to the first Casino de Monte-Carlo at sea, travelers can anticipate an unparalleled blend of opulence, entertainment, and world-class service. This initiative not only meets the desires of loyal guests but also sets a benchmark for future innovations in the cruise industry.