In a strategic move aimed at enhancing its presence in the digital gaming industry, Aristocrat has unveiled its new business unit, Aristocrat Interactive. This initiative is set to redefine the landscape of online gaming and strengthen Aristocrat’s position as a global leader in digital gaming experiences.
iLottery: Modernizing Government Lotteries
Under the stewardship of Managing Director Chris Shaban, Aristocrat Interactive’s iLottery division is dedicated to supporting governments worldwide in transitioning their lotteries online. This strategic move not only aims to increase accessibility but also revolutionizes how lotteries are managed and accessed globally. With a comprehensive suite of turnkey solutions spanning platform development, operations, content, and marketing, Aristocrat Interactive currently serves 28 global lottery customers.
Content & Aggregation: Fusion of Innovation and Development
Managed by Adrian Bailey, the Content & Aggregation unit integrates cutting-edge content aggregation with innovative products like the Fusion aggregation platform and Ignite Studio development program. This combination is designed to streamline content delivery and development, catering to the evolving needs of digital gaming platforms.
Gaming Systems: Enhancing Casino Management
Neil Crossan leads the Gaming Systems division, which focuses on providing advanced technologies and solutions to land-based operators. These solutions are geared towards optimizing operational efficiency and enhancing player experiences through sophisticated casino management systems.
iGaming & Sports: Tailored Solutions for Online Gaming
Under the guidance of Managing Director Dima Reiderman, the iGaming & Sports unit offers a customizable suite of content and technology products tailored for online gaming and sports betting operators. This unit aims to empower operators with robust tools to deliver engaging gaming experiences and drive growth in the digital gaming sector.
iGaming White-Label: Facilitating Market Entry
Managed by Jonathan Chilton, the iGaming White-Label unit provides comprehensive front-end and back-end services to independent casino and sportsbook operators. This service-oriented approach aims to simplify market entry into the Real Money Gaming (RMG) sector by offering tailored support packages and infrastructure.
Aristocrat Interactive’s Strategic Vision
Moti Malul, CEO of Aristocrat Interactive, expressed enthusiasm about the launch of this new division, stating, “We are excited to reach this next milestone in our journey to be the global leader in digital gaming experiences.” He emphasized the integration of world-class content, cutting-edge technology, and service offerings as pivotal in setting a new standard of excellence. This strategic initiative unites global teams under a unified vision to deliver innovative solutions that cater to players’ expectations and empower operators worldwide.
Aristocrat Interactive’s launch marks a significant step forward in the evolution of digital gaming, setting the stage for enhanced connectivity and superior gaming experiences globally. Through its specialized business units, Aristocrat Interactive aims to drive innovation, streamline operations, and redefine standards in the industry. With a strong focus on customer-centric solutions and technological advancement, Aristocrat Interactive is poised to lead the charge into a new era of digital gaming excellence.