In a strategic move to enhance its affiliate solution, DeepCI has rebranded to PartnerMatrix Intelligence, merging its advanced analytics tools with the PartnerMatrix brand. This rebranding effort marks a significant milestone in PartnerMatrix’s mission to provide an all-in-one solution for affiliate and agent management systems.
Background and Integration
Back in January, PartnerMatrix took a decisive step by integrating DeepCI’s analytics tools into its framework. This integration aimed to optimize revenue, streamline operations, and enhance campaign efficiency for its customers. By leveraging DeepCI’s capabilities, PartnerMatrix sought to offer a more robust and data-driven approach to affiliate management.
The Rebranding Initiative
The rebranding of DeepCI to PartnerMatrix Intelligence signifies a commitment to creating a unified, comprehensive solution for affiliate managers. This move aims to harness the power of data tracking and analytics to provide a holistic affiliate management platform under the PartnerMatrix brand.
PartnerMatrix Intelligence will now bring advanced data tracking and analytics capabilities into PartnerMatrix’s affiliate and agent management systems.
Leadership Changes
As part of this transition, DeepCI Co-Founder Lewis Civin will assume the role of Chief Product Officer for PartnerMatrix. He will collaborate closely with the current PartnerMatrix CEO, Vahe Khalatyan. This leadership alignment aims to ensure a smooth integration and leverage the expertise of both leaders in driving the company’s strategic goals.
Strategic Vision and Customer Benefits
Khalatyan emphasized the company’s relentless pursuit of enhancing customer offerings: “At PartnerMatrix, we never stand still and we are always looking at ways to enhance our customer offering. The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.”
This strategic vision is grounded in the belief that combining PartnerMatrix’s robust affiliate management platform with PartnerMatrix Intelligence’s powerful data analytics will empower customers to make data-driven decisions. By accessing millions of data points, customers can gain insights into their activities, competitors, and key trends, driving efficiencies and maximizing revenues.
Advanced Data
With the integration of PartnerMatrix Intelligence, customers now have access to a powerful data analytics and optimization tool. This tool enables brands to manage, track, and analyze their activities in real-time. The ability to analyze vast amounts of data points allows customers to identify trends, optimize their campaigns, and make instant decisions to enhance their operations.
Industry Impact
Lewis Civin highlighted the industry impact of PartnerMatrix Intelligence: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers. Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.”
This integration is expected to set a new standard in the affiliate management industry. By offering a comprehensive solution that combines financial data with actionable insights, PartnerMatrix aims to help brands and affiliates achieve higher levels of success.
Discussion on The Huddle
Khalatyan and Civin recently appeared on The Huddle to discuss the companies’ new integration. During this discussion, they elaborated on the benefits and future plans for PartnerMatrix Intelligence. Their insights provided a deeper understanding of how this integration will shape the future of affiliate management.
The rebranding of DeepCI to PartnerMatrix Intelligence marks a significant step in PartnerMatrix’s journey to provide an all-in-one affiliate solution. By integrating advanced data analytics and optimization tools into its platform, PartnerMatrix is poised to offer unparalleled value to its customers. This strategic move not only enhances the company’s offerings but also sets a new benchmark in the affiliate management industry.