Play’n Go, a leading casino entertainment provider, has identified the UK as a crucial market for its growth strategy. The company recently announced a significant milestone in its journey by partnering with Kindred’s 32Red brand. This collaboration allows players at 32Red to access popular Play’n Go titles, including the renowned Book of Dead, as well as UK-specific games such as MegaDon, Boat Bonanza, and Shamrock Miner. The partnership further solidifies the long-standing relationship between the two companies, which have worked together across various regulated markets in the past.
Expansion in Regulated Jurisdictions:
With its entry into the UK market, Play’n Go has expanded its presence to over 25 regulated jurisdictions worldwide. The company’s strategic approach to entering new markets ensures compliance with local regulations while providing top-quality gaming experiences to players. Play’n Go’s commitment to regulatory compliance has contributed to its success and reputation as a trusted provider in the iGaming industry.
The Importance of the UK Market:
Recognizing the UK as a key market, Play’n Go views its collaboration with 32Red as a major achievement. Anna Mackney, Regional Director of Play’n Go in the UK, highlights the partnership as a significant milestone for the company. By teaming up with 32Red, a powerhouse gaming brand in the UK, Play’n Go aims to leverage the synergies between the two customer-focused organizations. The partnership emphasizes the shared vision of delivering exceptional gaming experiences to UK players.
Customer-Centric Approach:
Both Play’n Go and 32Red emphasize their commitment to customer satisfaction and aim to provide players with an extensive portfolio of high-quality games. Adam Newnham, 32Red Commercial Operations Manager, acknowledges the success of other Kindred Group brands that have collaborated with Play’n Go in the past, making it a priority for 32Red to offer these popular titles to their UK player base. With an exciting roadmap of upcoming content, 32Red looks forward to providing its customers with more of Play’n Go’s best-in-class gaming experiences.
Global Expansion Strategy:
Play’n Go’s partnership with 32Red is not the only recent development in the company’s global expansion efforts. Last month, the company signed an agreement with SKS365, further extending its reach in the Italian market. Through this collaboration, Play’n Go’s games are now available to players in Italy through SKS365’s platform. Such strategic partnerships enable Play’n Go to tap into new markets and diversify its player base while upholding its commitment to regulatory compliance.
Play’n Go’s collaboration with 32Red marks a significant step in the company’s growth strategy, particularly in the UK market. The partnership demonstrates Play’n Go’s dedication to expanding its global presence while maintaining its reputation for high-quality gaming content and regulatory compliance. With an extensive portfolio of games and a customer-centric approach, Play’n Go continues to position itself as a leading provider of casino entertainment worldwide.