Churchill Downs Incorporated (CDI) has appointed Sam Ullrich as the new Vice President of Investor Relations, effective immediately. In this role, Ullrich will oversee all facets of investor relations, collaborating closely with current and potential shareholders and analysts.
Background and Experience
Sam Ullrich joins CDI from Kentucky Fried Chicken Corporation (KFC), where he served as Director of Commercial and Financial Planning. His career commenced at PricewaterhouseCoopers in Louisville, Kentucky, where he held pivotal roles before advancing within the finance and accounting divisions at KFC and YUM Brands. Notably, Ullrich was appointed Interim CFO for KFC US in October 2022, highlighting his strategic financial acumen and leadership.
Education and Professional Credentials
Ullrich graduated Summa Cum Laude from the University of Kentucky, earning a Bachelor of Science Degree in Accounting and Business Administration with a specialization in Finance. He is also a Certified Public Accountant licensed in the State of Kentucky, underscoring his commitment to professional excellence and regulatory compliance.
Strategic Focus in Investor Relations
In his new role, Ullrich will focus on enhancing CDI’s communication with stakeholders, ensuring transparency and clarity in financial reporting. His strategic initiatives will aim to strengthen relationships with the investment community, fostering trust and understanding of CDI’s financial performance and long-term growth strategies.
Vision for Investor Engagement
Ullrich’s vision includes leveraging his extensive experience to align CDI’s investor relations strategy with industry best practices. By proactively engaging with shareholders and analysts, he intends to promote a comprehensive understanding of CDI’s market position and operational efficiencies. This proactive approach will support CDI’s objectives of sustainable growth and shareholder value creation.
Collaboration with Leadership
Working closely with Marcia Dall, Ullrich will play a crucial role in aligning investor relations efforts with CDI’s broader corporate strategy. By integrating financial insights and investor feedback into strategic decision-making processes, Ullrich aims to bolster CDI’s reputation as a reliable investment choice in the gaming and entertainment sector.
Sam Ullrich’s appointment as Vice President of Investor Relations marks a pivotal step in strengthening CDI’s investor relations framework. With his extensive financial expertise and strategic leadership, Ullrich is poised to enhance transparency, foster investor confidence, and drive sustained growth for Churchill Downs Incorporated.