In a significant move within the Canadian gaming market, Inspired Entertainment has finalized a major agreement with Alberta Gaming, Liquor and Cannabis (AGLC). Following a successful six-month trial, the company will be purchasing 150 Valor terminals, with full deployment anticipated by the end of this quarter. This deal not only marks a substantial addition to Inspired’s portfolio but also highlights the growing opportunities within the Canadian gaming sector.
Partnership and Strategic Goals
Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment, expressed enthusiasm about the partnership, stating, “We are delighted to welcome AGLC as a valued customer. AGLC’s decision to order 150 Valor cabinets underscores the success demonstrated during the trial period as well as the strength of our product portfolio. We look forward to a long and prosperous partnership with AGLC.”
Pierce’s comments underline the significance of this deal, showcasing the successful trial and the company’s commitment to expanding its presence in the Canadian market. The acquisition of the Valor terminals signifies a strategic enhancement of Inspired’s footprint in Alberta, complementing its existing operations in Ontario and Saskatchewan.
Expansion and Growth Strategy
Inspired Entertainment’s expansion into Alberta represents a calculated step in its broader strategy to penetrate the attractive Canadian markets. The company has consistently demonstrated its dedication to delivering high-quality gaming solutions, both through physical terminals and digital products. As Pierce noted, the inclusion of Alberta in their portfolio reflects a deliberate strategy to tap into the growing opportunities across Canada.
The move aligns with Inspired’s objective to bolster its market presence and leverage new growth opportunities. The Valor terminals, known for their innovative design and advanced features, are expected to enhance the gaming experience in Alberta and solidify Inspired’s market position.
Virtual Sports and Technological Advancements
In March, Inspired Entertainment further expanded its reach by launching Virtual Sports content in New Jersey through Rush Street Interactive’s BetRivers sportsbook and casino. This development highlights Inspired’s commitment to integrating cutting-edge technology into its gaming offerings, enhancing the overall gaming experience for users.
The Valor terminals and Virtual Sports content exemplify Inspired’s focus on technological innovation. The Valor terminals are equipped with state-of-the-art features designed to provide a superior gaming experience, while the Virtual Sports content represents a significant leap forward in digital gaming solutions.
Alberta’s Online Gambling Consultation
In parallel with Inspired’s expansion, Alberta is exploring new avenues in online gambling. The province has initiated a consultation process to gather feedback from First Nations, land-based casinos, and Racing Entertainment Centres. This consultation aims to shape Alberta’s online gaming strategy, drawing inspiration from Ontario’s successful model.
Currently, Play Alberta, managed by AGLC, stands as the sole legal platform for online casino games in the province. The exploration of new online gambling options reflects Alberta’s proactive approach to adapting to the evolving gaming landscape. The province’s willingness to engage with stakeholders and consider new strategies underscores its commitment to developing a robust and competitive online gaming environment.
The agreement between Inspired Entertainment and AGLC represents a significant milestone in the Canadian gaming market. With the deployment of 150 Valor terminals and the expansion of Virtual Sports content, Inspired is well-positioned to capitalize on the growing opportunities within the industry. Alberta’s ongoing consultation on online gambling further highlights the dynamic nature of the gaming sector in Canada.