EveryMatrix has forged a new partnership with the data analytics platform, beBettor, to enhance its financial vulnerability checks. This strategic move aligns with impending regulatory changes outlined by the UK Gambling Commission last summer. These regulations mandate enhanced financial background checks for players exhibiting signs of problem gambling, particularly when moderate to severe losses are incurred over 30 and/or 90-day periods.
Regulatory Landscape and Compliance Deadlines
The new regulatory requirements, set to be implemented at the end of August, initially introduce financial checks at a higher threshold of £500 ($644). This threshold will be lowered to £150 by the end of February 2025. The partnership between EveryMatrix and beBettor aims to streamline the identification of financial vulnerabilities among players by detecting factors such as unpaid debts and bankruptcy warnings.
beBettor’s Role and Industry Response
Sonny Cott, beBettor’s Chief Insights Officer, highlighted the increasing adoption of their financial vulnerability solution among UK licensed operators. As the August 30th deadline approaches, beBettor’s frictionless and non-intrusive checks are becoming a preferred choice. Cott expressed enthusiasm about the partnership with EveryMatrix, praising them as an award-winning sportsbook and iGaming supplier.
Strategic Acquisitions and Service Enhancement
Earlier this month, EveryMatrix made headlines with the acquisition of FSB Technology, aiming to bolster its sportsbook offerings through its brand, OddsMatrix. This acquisition underscores EveryMatrix’s commitment to expanding and enhancing its services in the competitive iGaming market.
Commitment to Responsible Gambling
Jake Cachia, Head of Compliance at EveryMatrix, emphasized the company’s dedication to providing exceptional service to its operator partners. He noted that the collaboration with beBettor would enhance responsible gambling measures, ensuring compliance with new UK regulations without causing friction for players.
The partnership between EveryMatrix and beBettor represents a significant step towards improving financial vulnerability checks in the iGaming industry. As UK regulations evolve to better protect players, this collaboration ensures that EveryMatrix remains at the forefront of responsible gambling initiatives. With enhanced financial background checks and strategic acquisitions, EveryMatrix continues to lead in delivering innovative and compliant solutions to its operator partners.