In a significant development within the iGaming industry, Gentoo Media, formerly known as GiG Media, has announced the extension of its partnership with bet365 for another 12 months. This marks the continuation of a collaboration that has spanned nearly six years, underscoring the value and effectiveness of Gentoo Media’s compliance and brand protection solutions.
Overview of the Partnership Extension
This recent extension ensures that bet365 will continue leveraging Gentoo Media’s advanced compliance and brand protection tool, GiG Comply. The partnership renewal reaffirms the critical role of GiG Comply in maintaining regulatory compliance and safeguarding bet365’s brand integrity.
GiG Comply, an automated compliance tool developed by Gentoo Media, is designed to help operators like bet365 navigate the complex and ever-evolving landscape of marketing regulations. By using GiG Comply, bet365 can monitor its marketing activities and ensure they adhere to regulatory demands, which is crucial for maintaining a reputable and compliant brand.
Statements from Key Figures
Rasmus Bank Nielsen, the Head of GiG Comply, expressed enthusiasm about the partnership extension. He stated, “We are delighted to continue our partnership with bet365. This extension demonstrates the effectiveness of GiG Comply as a compliance and brand protection tool, once again utilized by one of the largest operators in the industry. We look forward to continuously supporting bet365 in maintaining its high standard of regulatory compliance.”
On the other hand, a spokesperson from bet365 highlighted the importance of GiG Comply in their global operations. “We look forward to entering our sixth successive year of partnership with GiG Comply. Its automated solution is a valuable tool in helping to maintain marketing compliance of the award-winning bet365 Partners program globally. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape.”
Recent Developments at Gentoo Media
In addition to this notable partnership extension, Gentoo Media has recently made strides in expanding its services. In July 2024, Gentoo Media entered into an agreement with SkyCity Entertainment Group. Under this new agreement, Gentoo Media will provide its GiG Comply tool to monitor SkyCity’s affiliates, ensuring they adhere to brand guidelines and regulatory requirements.
Furthermore, Gentoo Media has recently implemented the Quality Mark Regulatory Assurance (QMRA) across its websites operating in regulated markets. This move highlights Gentoo Media’s commitment to maintaining high standards of regulatory compliance and enhancing its service offerings.
The extension of the partnership between Gentoo Media and bet365 represents a significant milestone in their ongoing collaboration. By continuing to utilize GiG Comply, bet365 ensures that its marketing efforts remain compliant with regulatory requirements, thereby protecting its brand and maintaining its industry-leading position.