Beter Live, a prominent player in the live content industry, has appointed Alina Mihaela Popa as its new Chief Commercial Officer (CCO). Popa, who brings nearly a decade of industry experience, has previously excelled in roles at Pragmatic Play and Skywind Group. Her appointment aligns with Beter Live’s ongoing strategic expansion, which includes the launch of new products, entering new markets, and forming key operator partnerships.
Popa’s Professional Journey: A Decade of Industry Experience
Alina Mihaela Popa began her career at Pragmatic Play as an Account Manager, where she honed her skills in client relationship management. Her success in this role paved the way for her transition to Skywind Group. At Skywind, Popa took on multiple senior roles, including Senior Partnership Management Team Lead and Senior Business Development Manager. Her tenure at Skywind was marked by securing significant partnerships and driving revenue growth across both B2B and B2C operations.
Role and Responsibilities at Beter Live
In her new role at Beter Live, Popa will oversee the company’s commercial activities, focusing on forming new partnerships with operators in regulated markets worldwide. Her responsibilities will also include ensuring that existing partners can fully leverage Beter Live’s extensive portfolio of live content offerings.
Popa expressed her enthusiasm for her new role, stating, “I am delighted to join Beter Live and contribute to the company’s ambitious vision and goals. My main objectives are to build a strong commercial department that can onboard partners seamlessly and strengthen our position as a leading live content provider.”
Beter Live’s Strategic Expansion
Beter Live has been making significant strides in expanding its footprint in the live content sector. The company offers a diverse portfolio of games designed to engage core player audiences, including Millennials and Gen Z. This strategic expansion has been supported by several key partnerships.
Recent Partnerships:
In January, Beter Live formed an agreement with Novibet, followed by a partnership with Superbet in April. Last year, the company also collaborated with Digitain and Grid.
Expansion into New Markets:
In June 2024, Beter (a separate division from Beter Live) announced its first partnership with an African operator, SportyBet, marking a significant milestone in its global expansion efforts.
Future Outlook
With Popa at the helm of its commercial department, Beter Live is well-positioned to continue its trajectory of growth and innovation. Her extensive experience in the industry, combined with her strategic vision, is expected to drive the company’s commercial success and solidify its status as a leader in the live content market.
The appointment of Alina Mihaela Popa as CCO comes at a pivotal moment for Beter Live. As the company continues to expand its product offerings and enter new markets, Popa’s expertise and leadership will be crucial in navigating these new opportunities. Her proven track record at Pragmatic Play and Skywind Group underscores her capability to lead Beter Live’s commercial activities and foster lasting partnerships.
Beter Live’s strategic expansion, coupled with Popa’s appointment, positions the company for continued success in the dynamic live content industry. The future looks promising for Beter Live as it aims to enhance its market presence and deliver engaging live content to a global audience.