Partnership Formation
The formation of the partnership between EvenBet Gaming and FullReto marks a pivotal moment for both entities. The collaboration aims to integrate EvenBet’s advanced poker solution into FullReto’s platform, enhancing the operator’s existing digital poker offerings. The partnership underscores EvenBet’s commitment to expanding its footprint in Latin America, a region with a burgeoning online gaming market.
FullReto’s Market Presence and Growth
FullReto has firmly established itself in the Colombian market, particularly since Group Vinnare transitioned to online operations in 2019. The operator’s growth metrics are impressive, with a 184% increase in gross gaming revenue (GGR) and a 60% rise in total assets over the past year. This significant growth reflects FullReto’s successful market strategies and its ability to attract and retain a large user base.
EvenBet’s Advanced Poker Solution
EvenBet’s poker solution is renowned for its innovative features and robust performance. By integrating this solution, FullReto will offer its users a superior poker experience, complete with cash games and tournaments. The partnership leverages EvenBet’s expertise in delivering high-quality poker products, which include features such as cross-game promotions, player segmentation, and customisation options aligned with FullReto’s branding.
Strategic Goals and Objectives
Manuel Jiménez, EvenBet’s Sales Manager for Latam, emphasized the strategic goals of this partnership. FullReto aims to develop its poker ecosystem, targeting B2C private clubs and gaming rooms that are part of Grupo Vinnare’s business structure. This approach is designed to cater to Colombian poker enthusiasts, offering them a unique and engaging poker experience.
Role of Key Personalities
The involvement of key personalities such as Carlos Múnera, a nationally recognized poker player, plays a crucial role in promoting FullReto’s new poker offerings. His endorsement adds credibility and attracts attention from the poker community, driving further growth and engagement on the platform. Andrés Felipe Tamayo, FullReto GM, highlighted the positive impact of this collaboration on user engagement and platform growth.
EvenBet’s Expansion Strategy
EvenBet Gaming’s expansion strategy is evident in its recent market entries and partnerships. The company’s entry into the Netherlands, facilitated by certification from the Dutch Gaming Authority, Kansspelautoriteit (KSA), marks a significant milestone. This certification allows EvenBet to offer its poker and card games portfolio to regulated gaming operators in the Netherlands, positioning the company as a key player in the European market.
Synergy with Slotegrator
The partnership with Slotegrator further enhances EvenBet’s market presence. By integrating EvenBet’s games into various gambling platforms using Slotegrator’s APIgrator solution, the company can reach a broader audience and offer its innovative poker solutions to more operators worldwide. This synergy with Slotegrator underscores EvenBet’s commitment to leveraging strategic partnerships for growth and market penetration.
The partnership between FullReto and EvenBet Gaming is poised to drive significant growth and innovation in the online poker market. FullReto stands to benefit from EvenBet’s advanced poker solutions, enhancing its platform and offering a superior gaming experience to its users. Meanwhile, EvenBet continues to expand its global footprint, solidifying its position as a leading provider of online poker solutions. This collaboration highlights the dynamic and rapidly evolving nature of the online gaming industry, with strategic partnerships and innovative solutions at the forefront of driving growth and engagement.