IMG Arena, a leading provider of live streaming and data feeds for sporting events, has announced a long-term partnership with Norwegian football. This collaboration aims to enhance IMG Arena’s football offerings and create new opportunities for sports betting operators to engage with players throughout the year. The agreement covers a total of 485 games from the Eliteserien and OBOS-Ligaen leagues’ April to November schedule, providing ample opportunities for fans and bettors to enjoy top-quality football action. The partnership not only strengthens IMG Arena’s content portfolio but also elevates the profile of Norwegian football on a global scale.
Enhancing Engagement and Growing Audiences:
IMG Arena’s Senior Director of Rights, Mark Wrigley, expressed excitement about the deal, emphasizing its potential to boost engagement and provide new touchpoints for sports betting operators. The agreement allows for coverage of Sunday evening matches, traditionally popular among football fans. By delivering live streaming and data feeds for over 45,000 sports events annually, IMG Arena empowers operators to captivate their audience and provide immersive experiences throughout the year. This collaboration will help extend the reach of Eliteserien and OBOS-Ligaen, enabling them to connect with new audiences worldwide.
Strategic Partnership for Growth:
Football Media CEO Knut Kristvang expressed delight in securing the partnership with IMG Arena, recognizing the long-term benefits it offers to both leagues. The collaboration aligns with their strategic goals to elevate the profile of Eliteserien and OBOS-Ligaen and attract a broader fan base. By leveraging IMG Arena’s expertise and global reach, Norwegian football aims to engage fans in new and exciting ways while enhancing the leagues’ international visibility. This partnership serves as a testament to the increasing recognition and appeal of Norwegian football on the global stage.
IMG Arena’s Expansion and Acquisitions:
In December 2022, IMG Arena made a significant move to expand its sports betting content portfolio by acquiring Leap Gaming, a virtual sports and casino games provider. This investment strengthened their existing partnership and allowed for the creation of official products, unlocking new revenue streams and enhancing fan engagement. The addition of Leap Gaming’s expertise further solidifies IMG Arena’s position as a leading provider of sports betting solutions and front-end services, including the renowned UFC Event Centre. This strategic acquisition aligns with IMG Arena’s commitment to innovation and providing top-notch experiences to sports enthusiasts and bettors worldwide.
The multi-year partnership between IMG Arena and Norwegian football signifies a significant step towards enhancing engagement, expanding global audiences, and elevating the profile of Eliteserien and OBOS-Ligaen. By delivering live streaming and data feeds for an extensive range of sporting events, IMG Arena empowers sports betting operators to captivate players throughout the year. This collaboration not only strengthens IMG Arena’s content portfolio but also provides new touchpoints during the week, enabling fans and bettors to enjoy world-class football action. With strategic acquisitions like Leap Gaming, IMG Arena continues to lead the industry in delivering immersive and innovative sports betting experiences. The future looks promising for Norwegian football as it gains increased international visibility and connects with audiences worldwide through this dynamic partnership.