Aristocrat Gaming has solidified its position as a leader in branded slot games by unveiling a new slot machine based on the hit series House of the Dragon, the prequel to the globally renowned Game of Thrones. This move follows the company’s successful run with its original Game of Thrones slot game, which won Slot of the Year at the 2018 Global Gaming Awards in Las Vegas.
Background and Previous Success
The Game of Thrones slot game by Aristocrat was a monumental success, earning critical acclaim and capturing the hearts of fans worldwide. Despite the mixed reception of the TV series’ eighth and final season, the slot machine continued to perform well, demonstrating the enduring appeal of the Game of Thrones brand.
House of the Dragon: A New Opportunity
With House of the Dragon making significant waves on HBO over two seasons, Aristocrat saw a prime opportunity to expand its portfolio. The prequel series has garnered a strong following, and its popularity made it a natural choice for the next installment in Aristocrat’s branded slot games. Recognizing this potential, Warner Bros. Discovery Global Themed Entertainment, a part of Warner Bros. Discovery’s Revenue & Strategy division, has partnered with Aristocrat Gaming to bring the House of the Dragon slot game to life.
Strategic Partnership and Development
The collaboration between Warner Bros. Discovery and Aristocrat Gaming aims to leverage the rich narrative and visual spectacle of House of the Dragon. Hector Fernandez, CEO of Aristocrat Gaming, expressed his enthusiasm for the project: “The House of the Dragon television series has broken records and engaged a legacy of fans in a new way. We are thrilled to further the epic entertainment of this hit series with the creation of the new House of the Dragon slot game. We are proud of the previous successes we’ve had bringing our Game of Thrones slot games to life, and we anticipate this new game to continue the excitement and appeal to an even larger audience.”
G2E Tradeshow Debut
The House of the Dragon slot game is set to make its grand debut at this year’s G2E (Global Gaming Expo) tradeshow. This highly anticipated event will provide the perfect platform to showcase the new game to industry insiders, fans, and potential players. The timing of the announcement is particularly strategic, as the season two finale of House of the Dragon is scheduled for broadcast on August 4th, creating a buzz that Aristocrat hopes to capitalize on.
Expanding IP Licensing
Aristocrat Gaming has a proven track record of successful IP licensing. In addition to the Game of Thrones franchise, the company also launched an NFL-themed slot in 2023. This demonstrates Aristocrat’s ability to create engaging and popular slot games based on well-known and beloved franchises.
Future Prospects
The introduction of the House of the Dragon slot game not only reinforces Aristocrat’s position in the gaming industry but also opens up new possibilities for future collaborations and game developments. The success of branded slot games relies heavily on the strength of the underlying intellectual property, and House of the Dragon offers a wealth of content and fan engagement to draw from.
Aristocrat Gaming’s launch of the House of the Dragon slot game represents a strategic expansion of its successful branded slot portfolio. By leveraging the popularity of the House of the Dragon series and partnering with Warner Bros. Discovery, Aristocrat aims to deliver another hit game that will captivate players and fans alike. As the G2E tradeshow approaches and the excitement for the season two finale builds, Aristocrat is well-positioned to make a significant impact in the gaming world with its latest offering.