BetMGM, in collaboration with Inspired Entertainment, has expanded its innovative game offering with the launch of MGM Bonus City, a hybrid dealer game, now available in Michigan. This move follows the game’s initial introduction in New Jersey in October 2023, and it is exclusively accessible at BetMGM Casino.
MGM Bonus City: A Unique Gaming Experience
MGM Bonus City stands out by blending live dealer elements with advanced virtual environments. This hybrid approach uses virtual CGI, green screen technology, and real dealer footage to create a dynamic, game-show-like experience. Players can engage with the game through a large wheel featuring eight potential outcomes and four MGM-themed bonus rounds. These bonus rounds draw inspiration from iconic Las Vegas properties such as New York-New York, Luxor, MGM Grand, and Bellagio.
A notable feature of MGM Bonus City is its random multiplier, which can significantly boost player winnings. This element adds an extra layer of excitement and potential reward, enhancing the overall player experience.
Technological Innovation
The game leverages cutting-edge technology to deliver its unique format. The use of virtual CGI and green screen technology allows for a seamless integration of real dealers into a virtual environment, creating a more immersive and engaging experience for players. This technological innovation positions MGM Bonus City as a standout offering in the competitive online gaming market.
Partnership and Exclusivity
The collaboration between BetMGM and Inspired Entertainment has been instrumental in bringing MGM Bonus City to life. BetMGM, a joint venture between Entain and MGM, has established itself as a leading casino platform in North America, boasting a portfolio of over 2,800 titles. The exclusive availability of MGM Bonus City at BetMGM Casino underscores the strategic partnership’s commitment to delivering unique and compelling gaming experiences to their players.
Market Presence and Performance
BetMGM operates one of the largest casino platforms in North America and manages a substantial jackpot network. In New Jersey alone, the current progressive jackpot pool exceeds $5.2 million, highlighting the company’s significant market presence.
Financial Performance and Growth
Despite reporting a negative EBITDA of $123 million for the first half of 2024, BetMGM has demonstrated resilience and growth in other areas. The company achieved a 6% increase in revenue, reaching $1 billion. This financial performance aligns with BetMGM’s strategic predictions, reflecting a year of substantial investment aimed at enhancing customer experience and boosting player engagement.
In the second quarter of 2024, BetMGM’s net revenue increased by 9% year-over-year, with a 3% rise from the first quarter. The company’s iGaming monthly active users grew by 18% year-over-year, contributing to a 22% market share in the US iGaming sector. Additionally, BetMGM holds a 13% market share in the US and Ontario for both iGaming and sports betting.
MGM Bonus City represents a significant milestone in BetMGM’s ongoing efforts to innovate and expand its gaming portfolio. The game’s unique blend of live dealer interaction and virtual environments, combined with its Las Vegas-themed bonus rounds and random multipliers, offers players a captivating and rewarding experience. The successful launch in Michigan, following its debut in New Jersey, demonstrates the strong partnership between BetMGM and Inspired Entertainment.
BetMGM’s continued growth in revenue, market share, and active user base, despite financial challenges, underscores the company’s strategic focus on investment and customer engagement. As BetMGM continues to push the boundaries of online gaming, MGM Bonus City is poised to become a standout offering that sets new standards in the industry.