In a significant development for the lottery industry, NeoGames and the New Hampshire Lottery Commission (NHLC) have entered into a groundbreaking seven-year agreement. Effective July 1, 2025, NeoGames will become the NHLC’s exclusive lottery provider. This agreement builds on their existing relationship, which began with the NHLC’s iLottery launch in 2018, and marks a major step forward in enhancing the NHLC’s digital lottery offerings.
Key Features of the New Agreement
Under this new contract, NeoGames will provide a comprehensive range of services and technological solutions designed to advance the NHLC’s digital platform. The agreement includes the provision of NeoGames’ iLottery solution, NeoSphere player account management system, NeoDraw central gaming system, and a variety of eInstant games from NeoGames Studio, alongside content from Wizard Games.
In addition to these services, NeoGames will develop a new website and mobile application for the NHLC. A new loyalty program, created in partnership with Gambyt, will also be introduced to boost player retention and engagement. Moreover, NeoEngage will provide marketing services to enhance customer engagement and optimize promotional strategies.
A Strong Partnership History
Since NeoGames began providing services to the NHLC in 2018, the partnership has been marked by significant advancements and success. The initial launch of the iLottery platform laid the foundation for a fruitful collaboration characterized by innovation and growth. This extended agreement reaffirms NeoGames’ role as a key player in the NHLC’s digital strategy and continues their successful partnership.
Impact on Revenue and Public Education
The new agreement is poised to have a substantial impact on both the NHLC’s operations and its contributions to public education. In fiscal year 2023, the NHLC achieved a record $603 million in sales, representing a 12 percent increase from the previous high of $536.5 million in 2022. This record revenue led to a historic $187 million allocated to support New Hampshire public education, marking a 27 percent increase from the previous year.
This continued partnership with NeoGames is expected to further enhance player engagement and revenue generation. By leveraging NeoGames’ advanced technology and innovative solutions, the NHLC aims to continue its mission of maximizing revenue for public schools across the state. Since its inception in 1964, the NHLC has contributed over $2.64 billion to public education, providing essential support to students, teachers, and schools.
Insights from Industry Leaders
Chris Shaban, Managing Director of iLottery at NeoGames, expressed his excitement about the new agreement: “We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution. This partnership reinforces our commitment to being a leader in the iLottery space and underscores our dedication to helping the NHLC maintain its position as one of North America’s leading lotteries.”
Charlie McIntyre, Executive Director of the New Hampshire Lottery, highlighted the strategic importance of the agreement: “We are pleased to continue our journey with NeoGames. Their proven track record and industry-leading technology have been vital to our growth. This new contract further establishes our goal of enhancing our digital offerings and significantly boosting player engagement, which will ultimately support our mission of maximizing revenue for New Hampshire public schools.”
Future Implications
The extended partnership between NeoGames and the NHLC is expected to set new standards in the iLottery sector. As digital engagement evolves, this agreement positions the NHLC to take advantage of emerging trends and innovations. The integration of advanced technology and personalized digital experiences will be crucial in shaping the future of lottery operations.
The new seven-year agreement between NeoGames and the New Hampshire Lottery Commission represents a pivotal moment for both organizations. It underscores a commitment to technological advancement, player engagement, and the continued support of public education. As the NHLC prepares for this new phase, the partnership promises to deliver continued success and growth, reinforcing its position as a leader in the lottery industry.