StarGames has proudly announced a significant partnership with Borussia Dortmund, becoming a premium partner for the 2024/25 Bundesliga season. This collaboration promises to elevate brand visibility and engage millions of football fans globally, solidifying StarGames’ presence in the sports industry.
Strategic Brand Visibility at Signal Iduna Park
As part of this partnership, StarGames will enjoy extensive brand exposure during all Borussia Dortmund home matches at Signal Iduna Park. Known for its fervent fanbase, the stadium boasts an average attendance of over 80,000 spectators. The agreement encompasses the display of the StarGames brand on 360° LED TV screens, ensuring maximum visibility across the venue. Additionally, StarGames will utilize various advertising spaces within the stadium, reinforcing its brand presence.
Comprehensive Digital and Television Integration
The partnership extends beyond the physical stadium, integrating the StarGames logo into stadium television broadcasts and Borussia Dortmund’s digital platforms. This strategic inclusion will reach millions of fans, providing widespread visibility and engagement opportunities. StarGames.de will also take center stage by presenting the “Game Facts” segment, further enhancing its brand exposure through Borussia Dortmund’s extensive social media channels.
Community Engagement and Interactive Activities
Kicking off in August with the start of the Bundesliga season, StarGames has outlined an array of community engagement initiatives. Fans can look forward to diverse activities, including innovative content formats and exciting ticket giveaways. These efforts aim to strengthen the bond between StarGames and the vibrant Borussia Dortmund community, fostering a deeper connection with football enthusiasts.
Statements from Leadership
László Pados, StarGames Brand Manager, expressed his enthusiasm for the partnership, stating: “We are honored to team up with Borussia Dortmund, a renowned club in top-tier football with a global fanbase. BVB embodies the pure love of the game, tradition, team spirit, and fair play – cornerstones that resonate deeply with our philosophy at StarGames.”
Carsten Cramer, Borussia Dortmund Managing Director, echoed this sentiment, saying: “We are delighted to welcome StarGames as a new premium partner at BVB starting next season. StarGames is a strong, innovative representative of its industry and is valued by its customers for its reliable service.”
Building on Past Partnerships
This partnership with Borussia Dortmund is a continuation of StarGames’ strategic engagement in sports sponsorships. Earlier this year, StarGames partnered with the International ADAC Truck Grand Prix at Nürburgring, where it promoted its brand through fan activities like a wheel of fortune and darts challenges. Additionally, StarGames sponsored Hannover 96 during the 2023-24 season, showcasing its commitment to supporting sports at various levels.