RubyPlay, a prominent developer of innovative slot games, has recently formed a strategic partnership with Apuesta Total, a leading sports betting and gaming operator in Latin America. This collaboration marks a significant step in RubyPlay’s expansion into the Peruvian market, integrating several of its popular games into Apuesta Total’s online casino platform.
Integration of RubyPlay’s Games
Under this new agreement, Apuesta Total will incorporate a selection of RubyPlay’s engaging titles into its digital casino offerings. Players on Apuesta Total’s platform will soon have access to acclaimed games such as Immortal Ways Diamonds, Mayan Cache, and Loco Habanero. These additions are set to enhance the gaming experience for Apuesta Total’s customers, offering a broader range of high-quality slot games.
Statements from Key Stakeholders
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the partnership: “This partnership presents a great opportunity for us to expand our presence in the rapidly growing Peruvian market. We look forward to delivering our award-winning portfolio of games to Apuesta Total’s players.”
Echoing this sentiment, David Jr. Escalante, Head of Casino at Apuesta Total, highlighted the benefits of the collaboration: “At Apuesta Total, we are committed to providing our online casino customers with the most high-quality and entertaining gaming experiences. Partnering with RubyPlay allows us to achieve this and further enriches our platform with bold and innovative player-focused content like its popular Immortal Ways series that caters to the diverse needs of our players.”
Broader Impact on Apuesta Total’s Platform
The integration of RubyPlay’s games is expected to significantly bolster Apuesta Total’s digital casino portfolio. Known for its commitment to offering top-tier gaming experiences, Apuesta Total has consistently sought to expand its content library with engaging and diverse options. RubyPlay’s slot games, renowned for their immersive gameplay and creative themes, align perfectly with Apuesta Total’s vision.
Apuesta Total’s Involvement in Sports Sponsorships
Apuesta Total has been actively involved in sports sponsorships within Peru, supporting several notable Peruvian Ligue 1 football clubs. The company’s sponsorships extend to teams such as Alianza Lima, Universitario de Deportes, Universidad César Vallejo, and Sport Boys. This involvement underscores Apuesta Total’s dedication to promoting sports and engaging with the local community.
Expansion into the Spanish Market
In a strategic move to broaden its reach, Apuesta Total entered into a partnership with Luckia Gaming Group in July 2024. This collaboration enabled Apuesta Total to venture into the Spanish market, making its portfolio of games accessible to Spanish players through Luckia’s online platform. This expansion highlights Apuesta Total’s ambition to grow its presence beyond Latin America.
RubyPlay’s International Expansion Efforts
RubyPlay has been actively expanding its market presence globally. Earlier this year, the company launched its games on Brazil’s Betsul platform, marking its entry into the Brazilian gaming market. This launch was followed by another significant expansion into the Serbian market through a partnership with MaxBet. By integrating its games into MaxBet’s platform, RubyPlay continues to broaden its international footprint.
The partnership between RubyPlay and Apuesta Total represents a significant milestone for both companies. For RubyPlay, it is a strategic move to penetrate the burgeoning Peruvian market and introduce its games to a new audience. For Apuesta Total, the collaboration enhances its platform with a rich selection of innovative and engaging slot games, further solidifying its position as a leading gaming operator in Latin America. As both companies continue to pursue growth and innovation, this partnership is poised to deliver a superior gaming experience to players in Peru and beyond.