Cordish Gaming Group has recently made a significant move by appointing Joshua Robinson as the Vice President of Marketing for its forthcoming venture, the Live! Casino & Hotel Louisiana. Scheduled to open in Bossier City in early 2025, this development represents a major leap for the Shreveport-Bossier market, introducing the area’s first land-based casino. Valued at over $270 million, the project promises a mix of gaming, dining, and entertainment that aims to reshape the region’s economic landscape.
Robinson’s Role and Responsibilities
In his new role, Joshua Robinson will be tasked with overseeing a wide range of marketing strategies for the Live! Casino & Hotel Louisiana. His extensive background in the gaming industry will be instrumental in shaping the marketing strategy for this high-profile project. Robinson’s responsibilities will include developing and managing loyalty programs, crafting innovative marketing campaigns, utilizing social media platforms, implementing effective advertising campaigns, securing sponsorships, planning and executing events, and ensuring high-quality guest services to enhance the overall visitor experience.
Robinson’s previous roles include Chief Marketing Officer at Golden Nugget Hotel & Casino in Lake Charles, VP of Marketing at L’Auberge Casino Resort, and VP of Marketing and Hotel Operations at Margaritaville Resort Casino in Bossier City. This extensive experience in the gaming industry uniquely positions him to contribute significantly to the success of the Live! Casino & Hotel Louisiana.
Economic Impact and Projections
The Live! Casino & Hotel Louisiana is expected to have a substantial economic impact on both Bossier City and the state of Louisiana. Key projections indicate that the casino will generate $35 million in gaming tax revenues for Bossier City and over $168 million for the state within the first five years of operation. Additionally, the development is set to create approximately 1,500 new jobs, contributing around $34 million in salaries and wages to the local economy.
This influx of revenue and job creation is anticipated to provide a significant boost to the region’s economic health, promoting further development and investment in Bossier City and the surrounding areas.
Casino Features and Facilities
The Live! Casino & Hotel Louisiana will offer a comprehensive range of facilities and amenities designed to attract a diverse clientele. The casino will feature over 47,000 square feet dedicated to gaming, including more than 1,000 slot machines and 40 live-action table games. A sportsbook will also be available for sports betting enthusiasts, providing a wide range of betting options.
In addition to the gaming facilities, the property will include a 550-room hotel with modern amenities such as a resort pool and fitness center. For events and gatherings, there will be a 25,000-square-foot event center capable of accommodating various functions. The dining and entertainment options will span 30,000 square feet, featuring notable venues such as The Prime Rib Steakhouse and PBR Cowboy Bar.
Recent Appointments at Cordish Gaming Group
In July 2024, Cordish Gaming Group further bolstered its team with two significant appointments. Bryan M. Prettyman was named Senior Vice President of Property Operations, bringing over 36 years of experience in the gaming industry. Prettyman will be responsible for developing operational strategies for the new casino, ensuring that all aspects of the property run smoothly and efficiently.
Jamie Williams was appointed as Director of Sales, focusing on driving sales strategies and enhancing revenue streams for the casino. Williams’ expertise in sales will be crucial in maximizing the profitability and market reach of the Live! Casino & Hotel Louisiana.
Joshua Robinson’s appointment as VP of Marketing for Live! Casino & Hotel Louisiana marks a pivotal moment for both the project and the region. With his extensive experience and the casino’s projected economic benefits, this new development is poised to make a significant impact on Bossier City’s economic and social landscape. As preparations continue for the grand opening in early 2025, all eyes will be on the Live! Casino & Hotel Louisiana to see how it transforms the local market and sets new standards in the gaming and hospitality industry.