Premier Greyhound Racing, a joint venture between Arena Racing (ARC) and Entain, has reached agreements with retail bookmakers to supply pictures from its British greyhound racing tracks to their shops starting in 2024. This collaboration not only strengthens the viability of the service but also emphasizes the commitment to providing a competitive betting product while upholding the highest welfare standards for the greyhounds participating in races.
Partnership Details:
Premier Greyhound Racing, formed by ARC and Entain, holds the media rights to five independent tracks and nine of the licensed British greyhound tracks. The tracks under their ownership include Crayford, Hove, Monmore, Romford, Central Park, Perry Barr, Newcastle, Sunderland, and Nottingham. The joint venture aims to deliver exceptional greyhound racing experiences while prioritizing the welfare of the animals.
Commitment to Prize Money and Welfare:
To promote the growth and development of greyhound racing, Premier Greyhound Racing’s parent companies have committed to contributing over £2.5 million ($3 million) in prize money for Open Racing across their nine stadiums. This includes sponsorship of prestigious races like the Premier Greyhound Racing Regency, St Leger, Oaks, and Eclipse contests, each offering a prize of £20,000 to the winner. Additionally, the joint venture has pledged $100,000 towards research listed in The Greyhound Board of Great Britain’s Welfare Strategy: A Good Life for Every Greyhound, demonstrating their dedication to the welfare and wellbeing of the dogs involved in the sport.
Appointment of Non-Executive Director:
In October 2022, Clarissa Baldwin CBE joined Premier Greyhound Racing as a Non-Executive Director on its board. Baldwin’s extensive experience and expertise in the field will contribute to the strategic development and growth of greyhound racing under the joint venture.
The agreements between Premier Greyhound Racing and retail bookmakers mark a significant step forward for British greyhound racing. The partnership will ensure that the thrilling races held at Premier Greyhound Racing’s tracks reach a wider audience through the operators’ retail shops. By prioritizing the welfare of the greyhounds and committing substantial prize money, Premier Greyhound Racing aims to enhance the quality and competitiveness of the betting product while maintaining the highest standards of animal care. The involvement of Clarissa Baldwin CBE as a Non-Executive Director further strengthens the joint venture’s commitment to the strategic development and welfare of greyhound racing. With these initiatives and collaborations in place, Premier Greyhound Racing is poised to shape a successful and sustainable future for the sport in the United Kingdom.