In a major development for the iGaming industry, Kambi Group’s third-party supplier ecosystem, Kambi Engage, has significantly expanded with the addition of three new partners.
Overview of Kambi Engage Expansion
Kambi Engage, which was launched earlier this year in January, serves as a platform for Kambi partners to discover and access a diverse range of third-party bettor engagement solutions. The initiative was initially introduced with three key vendors: Epoxy.ai, OtherLevels, and Vaix. The recent additions of Betegy, Pliable, and Splash Tech now bring the total number of vendors in the ecosystem to six.
The expansion is a clear indication of Kambi’s commitment to enhancing its platform’s capabilities and offering its partners an even broader suite of tools and services designed to improve bettor engagement and operational efficiency.
Betegy
Betegy specializes in creating visual ads and launching marketing campaigns specifically tailored for the iGaming industry. Their tools are designed to help operators attract and retain bettors through engaging and effective advertising strategies. By integrating Betegy into Kambi Engage, partners will gain access to advanced visual marketing solutions that can enhance their promotional efforts and drive bettor engagement.
Pliable
Pliable offers a robust data analysis and reporting tool aimed at providing operators with actionable insights and performance metrics. This addition allows Kambi Engage partners to leverage advanced data analytics to optimize their operations, make informed decisions, and better understand bettor behavior. Pliable’s tools will enable operators to refine their strategies and improve overall efficiency.
Splash Tech
Splash Tech is renowned for its innovative free-to-play games that cover a wide range of sports and leagues. By incorporating Splash Tech into the ecosystem, Kambi partners will have access to a variety of engaging, interactive games that can enhance the betting experience for their users. These games not only provide entertainment but also serve as a tool for driving engagement and increasing player retention.
Kambi’s Vision and Statement
Erik Lögdberg, Managing Director of Kambi, expressed enthusiasm about the new additions to Kambi Engage. He stated, “We are thrilled to welcome Betegy, Pliable, and Splash Tech to the growing Kambi Engage ecosystem, through which Kambi partners can access top-tier bettor engagement tools and services.”
Lögdberg highlighted the value these new vendors bring to the platform, emphasizing their expertise and the potential benefits for Kambi’s partners. “These new vendors offer best-in-class solutions in their respective areas, giving our partners the tools they need to enhance their offerings and deliver a superior betting experience for their customers,” he added.
The Kambi Engage ecosystem’s expansion not only demonstrates Kambi’s dedication to providing its partners with the best tools available but also signifies the company’s broader goal of advancing its platform’s capabilities and fostering innovation within the industry.
Recent Developments and Future Prospects
In addition to the expansion of Kambi Engage, Kambi Group recently announced a significant milestone with the full migration of the Virgin Bet brand onto the Kambi platform. This move further underscores Kambi’s growing influence and its ability to support major brands within the iGaming sector.
Kambi Group aims to continue enhancing its platform and ecosystem, exploring new opportunities for collaboration, and integrating additional cutting-edge solutions that meet the evolving needs of the industry. The company’s proactive approach to expanding Kambi Engage and its ongoing commitment to innovation position it as a key player in the iGaming landscape.
Kambi Engage’s recent expansion is a noteworthy development that reflects the growing demand for sophisticated bettor engagement solutions and the increasing value of Kambi’s ecosystem. With the addition of Betegy, Pliable, and Splash Tech, Kambi’s partners now have access to an even wider range of tools designed to enhance their offerings and improve the overall betting experience. As the industry continues to evolve, Kambi’s strategic initiatives and focus on innovation will likely play a crucial role in shaping the future of iGaming.