In a significant development within the sports sponsorship landscape, global betting brand Betway has been unveiled as the new global betting partner for Bologna FC. This partnership represents a strategic expansion of Betway’s influence within Italy’s top football league, Serie A, following recent similar ventures.
Partnership Overview
Under the terms of this long-term agreement, Betway will gain prominent branding visibility at Bologna FC’s home ground, Stadio Renato Dall’Ara. The brand’s logo will be prominently displayed on the stadium’s LED advertising boards. In addition to the increased brand visibility, Betway will offer exclusive customer experiences, including VIP tickets, meet-and-greets with players, and opportunities to play on the pitch.
This partnership also extends to a commitment to responsible gambling. Bologna FC players and staff will receive comprehensive training on responsible gaming, aimed at addressing gambling-related harms. This initiative reflects both Betway’s and Bologna FC’s dedication to promoting safe and responsible gambling practices.
Expanding Betway’s Sports Sponsorship Portfolio
The Bologna FC deal marks another milestone in Betway’s growing global sports sponsorship portfolio. Recently, Betway was also named the official betting partner of Nottingham Forest, a Premier League side. This consecutive partnership highlights Betway’s strategic focus on bolstering its presence in major football leagues.
Neal Menashe, CEO of Super Group (Betway’s parent company), expressed enthusiasm about the new partnership, emphasizing Bologna FC’s storied history and its significance in Italian football. Menashe highlighted the company’s commitment to adhering to industry marketing standards and promoting responsible gambling.
Bologna FC’s Perspective
Christoph Winterling, Commercial and Marketing Director at Bologna FC, welcomed Betway’s partnership, emphasizing its alignment with the club’s commercial objectives and its ability to enhance fan engagement. Winterling noted that Betway’s global reputation and commitment to responsible gambling make it an ideal partner for Bologna FC.
The partnership aims to leverage Betway’s extensive experience and global reach to offer Bologna FC supporters unique and memorable experiences, further solidifying the club’s commercial strength.
Bet365 Joins UEFA Champions League
In related news, the sports betting industry is witnessing significant developments with bet365 signing a groundbreaking three-year sponsorship agreement with UEFA. This deal marks bet365 as the first sports betting brand to partner with the UEFA Champions League, highlighting the growing integration of betting brands in major football competitions.
The recent agreements between Betway and Bologna FC, along with bet365’s landmark deal with UEFA, underscore a dynamic shift in the sports sponsorship landscape. These partnerships not only enhance brand visibility but also focus on promoting responsible gambling practices. As the sports betting sector continues to evolve, these developments reflect the increasing importance of strategic partnerships and responsible marketing within the industry.