In a significant move for the sports betting media landscape, the Sports Betting Network VSiN has announced the appointment of Steve Cohen as its new Executive Vice President of Talent and Programming. This change comes at a pivotal time as VSiN continues to grow and evolve under new ownership. Cohen, a seasoned veteran in sports media, brings a wealth of experience and a proven track record to his new role.
Steve Cohen’s Impressive Background
Steve Cohen’s career spans over three decades, during which he has made substantial contributions to sports media. Most recently, Cohen served as the Senior Vice President of Sports Programming at SiriusXM for the past 20 years. In this role, he was instrumental in building and overseeing SiriusXM’s sports talk radio stations, including notable channels such as SiriusXM NFL Radio and Mad Dog Sports Radio.
Prior to his tenure at SiriusXM, Cohen worked at WFAN Sports Radio in New York. At WFAN, he held the position of Executive Producer for the New York Jets Radio Network and the New York Giants Radio Network. His role involved not only managing the production of these shows but also contributing as a host on various platforms including WFAN, SiriusXM, Westwood One, and Fox Sports Radio.
Cohen’s influence extended beyond radio. He has written for prominent print and digital media outlets such as ESPN.com, the New York Daily News, New Haven Register, Seattle Post-Intelligencer, and the Newark Star-Ledger. His extensive background in both content creation and management positions him as a valuable asset to VSiN.
Brian Musburger’s Endorsement
Brian Musburger, the founder of VSiN, expressed his enthusiasm about Cohen’s appointment. Musburger highlighted Cohen’s impressive career spanning more than 37 years in the media business. According to Musburger, Cohen was a crucial figure in the original launch of VSiN on SiriusXM. His experience in launching and managing multiple sports talk radio stations, coupled with his innovative approach, makes him an ideal fit for the role.
Musburger emphasized Cohen’s reputation as a beloved manager with a talent for bringing out the best in his team. He also noted Cohen’s deep understanding of the need for unbiased and credible information in the sports betting industry. This perspective is crucial for VSiN as it continues to cater to a diverse audience of sports enthusiasts and bettors.
Cohen’s Vision for VSiN
In his new role, Steve Cohen is eager to build on the foundation laid by VSiN and contribute to its ongoing success. Cohen expressed his excitement about joining a team that has been at the forefront of the sports betting industry since its inception. He plans to leverage his extensive experience in creating content across various sports and media platforms to enhance VSiN’s offerings.
Cohen’s vision includes delivering high-quality content that meets the needs of all sports fans, particularly those who are engaged in sports betting.
Musburger Media’s Acquisition of VSiN
The appointment of Steve Cohen comes shortly after Musburger Media’s acquisition of VSiN from DraftKings. This strategic purchase marks a new chapter for VSiN, with Brian Musburger and Bill Adee taking the reins as leaders of the multi-platform broadcast and content company.
Steve Cohen’s appointment as Executive Vice President of Talent and Programming at VSiN represents a significant development in the sports betting media industry. With his extensive experience and proven track record, Cohen is well-positioned to lead VSiN into a new era of growth and innovation. As VSiN continues to expand its content offerings and solidify its position in the market, Cohen’s leadership will undoubtedly play a key role in shaping the network’s future.