The Cordish Companies has made significant strides in preparing for the launch of its highly anticipated Live! Casino and Hotel Louisiana, a $270 million resort set to open in the first quarter of 2025. The company recently announced the appointment of Joshua Robinson as Vice President of Marketing, a strategic move that underscores its commitment to delivering a premier entertainment experience.
Joshua Robinson: A Veteran Marketer with a Proven Track Record
Joshua Robinson brings a wealth of experience to his new role at Live! Casino and Hotel Louisiana. He will be responsible for overseeing a comprehensive marketing strategy that includes loyalty programs, creative initiatives, social media campaigns, advertising, sponsorships, events, and guest services.
Robinson’s extensive background in the casino and hospitality industry makes him well-suited for this position. Before joining Live! Casino and Hotel Louisiana, he served as Chief Marketing Officer at Golden Nugget Hotel & Casino in Lake Charles. In this role, he spearheaded numerous successful marketing campaigns and loyalty programs that significantly enhanced the customer experience and increased revenue. Robinson also held key positions as Vice President of Marketing at L’Auberge Casino Resort and Vice President of Marketing and Hotel Operations at Margaritaville Resort Casino in Bossier City. His leadership in these roles was marked by a strong focus on customer engagement, innovative marketing strategies, and operational excellence.
Building a Strong Leadership Team: New Appointments
In addition to Robinson’s appointment, Cordish Gaming Group has been actively building a robust leadership team to ensure the successful launch and operation of Live! Casino and Hotel Louisiana. In July, the company appointed Bryan M. Prettyman as Senior Vice President of Property Operations. Prettyman, who brings years of experience in casino operations, is expected to play a crucial role in managing the day-to-day functions of the resort, ensuring a seamless and exceptional guest experience.
Jamie Williams was also named Director of Sales, adding another layer of expertise to the team. Williams will be responsible for driving group sales and events, a key component of the overall strategy to attract a diverse range of guests to the new venue. His experience in sales management and event coordination is anticipated to contribute significantly to the property’s success.
A Strategic Vision for Success
The appointments of Robinson, Prettyman, and Williams highlight Cordish Gaming Group’s strategic vision for Live! Casino and Hotel Louisiana. The leadership team’s combined experience in marketing, operations, and sales positions the resort to capitalize on the growing demand for integrated casino and hospitality experiences in Louisiana.
With a focus on creating a unique and memorable experience for guests, Live! Casino and Hotel Louisiana is set to offer a wide range of amenities, including a state-of-the-art casino floor, luxury hotel accommodations, multiple dining options, entertainment venues, and meeting spaces. The $270 million investment reflects the company’s confidence in the region’s potential as a premier destination for both local visitors and tourists.
A Growing Market for Integrated Resorts
Louisiana has long been a hub for casino gaming, attracting millions of visitors each year. The introduction of Live! Casino and Hotel Louisiana is expected to further boost the state’s tourism and hospitality sectors. With the addition of this new resort, Cordish Gaming Group aims to provide a fresh and dynamic option for entertainment and relaxation, appealing to a wide demographic of guests.
The decision to build in Louisiana is strategic, given the state’s favorable business climate and strong demand for high-quality entertainment options. The casino and hotel industry in Louisiana is a significant contributor to the state’s economy, generating thousands of jobs and millions in revenue. By entering this market, Cordish Gaming Group is poised to make a substantial impact on the local economy and community.
Innovation in Guest Experience
One of the key elements that set Live! Casino and Hotel Louisiana apart from its competitors is its emphasis on innovation in guest experience. Under Robinson’s leadership, the marketing team will leverage cutting-edge technology and data-driven insights to personalize the guest experience, from targeted promotions to customized loyalty programs.
The resort plans to utilize a range of digital marketing strategies, including social media campaigns, mobile apps, and online advertising, to engage with guests before, during, and after their visit. By creating a seamless and integrated experience, the team aims to build long-term relationships with guests and encourage repeat visits.
Preparing for a Grand Opening
As the opening date for Live! Casino and Hotel Louisiana approaches, anticipation is building among industry observers and potential guests alike. The resort’s comprehensive marketing and operational strategies are being fine-tuned to ensure a successful launch. Robinson, Prettyman, Williams, and the rest of the leadership team are focused on delivering an exceptional guest experience from day one.
The $270 million investment in the resort is not just a financial commitment but a statement of intent by Cordish Gaming Group. The company is dedicated to creating a world-class destination that will elevate Louisiana’s standing in the national and international casino markets.
A Commitment to the Community
Beyond its economic impact, Live! Casino and Hotel Louisiana is committed to being a positive force in the local community. The resort plans to partner with local businesses and organizations to support economic development and community engagement. Initiatives will include hiring local talent, sourcing goods and services from local suppliers, and supporting local events and charities.
This commitment to the community is a core value for Cordish Gaming Group, which has a long history of involvement in the areas where it operates. By fostering strong relationships with the local community, the company aims to create a welcoming environment that benefits both guests and residents alike.
Looking Ahead
As Live! Casino and Hotel Louisiana prepares for its grand opening in early 2025, the focus remains on building a premier destination that offers something for everyone. With a leadership team that combines extensive experience and innovative thinking, the resort is well-positioned to achieve its goals and set new standards in the industry.
The upcoming opening is more than just an addition to Louisiana’s casino landscape; it represents a new chapter for the region’s hospitality industry. By bringing together top talent and a clear vision, Live! Casino and Hotel Louisiana is set to make a lasting impact on both the local community and the broader market.
The appointment of Joshua Robinson as Vice President of Marketing, along with the strategic hires of Bryan M. Prettyman and Jamie Williams, marks a significant step forward for Live! Casino and Hotel Louisiana. As the resort moves closer to its 2025 opening, the excitement continues to build for what promises to be a transformative addition to Louisiana’s entertainment and hospitality offerings.