Leicester Riders, the UK’s oldest professional basketball club, have embarked on a crucial new partnership with Ygam (Young Gamers and Gamblers Education Trust) for the 2024/25 season. This collaboration is set to address the rising concerns about gaming and gambling, particularly among young people involved in sports.
Addressing a Growing Concern
Recent data from the Gambling Commission reveals a pressing issue: 40% of 11 to 17-year-olds have participated in gambling activities over the past year. This concern is compounded by the high gambling participation rates among young adults aged 18-24, with basketball being particularly notable in this demographic. The statistics highlight an urgent need for effective measures to raise awareness and provide education on the potential risks associated with gaming and gambling.
A Strategic Partnership
The partnership between Leicester Riders and Ygam is designed to tackle these issues through a multifaceted approach. Central to this collaboration is the integration of awareness-raising initiatives into the basketball season. Dedicated home games will feature segments focused on the risks of gaming and gambling, providing a platform for education and community engagement.
In addition to game-day initiatives, the partnership will involve a series of events and fundraising activities aimed at furthering Ygam’s mission. These activities will not only help in raising crucial funds but also in expanding outreach efforts to a broader audience. Through these events, the partnership seeks to create an informed community that is better equipped to handle the challenges posed by gambling and gaming.
Another significant aspect of the collaboration is the training provided to the Leicester Riders’ coaching staff and other associated personnel. Ygam will deliver City & Guilds Assured CPD training to ensure that all coaches and staff are well-versed in recognizing and addressing issues related to gaming and gambling. This training will empower the staff with the necessary tools to support players effectively and foster a safer environment within the club.
Voices from the Leaders
Simon Winfield, Interim CEO of Leicester Riders, expressed his enthusiasm for the partnership: “We’re excited to be working with Ygam. We have a deep admiration for their efforts in promoting gaming and gambling awareness among the youth of today. The Riders organization takes seriously its responsibility to the young people who have entrusted us with their futures, both at Charnwood College and Loughborough University. A large part of that responsibility is ensuring that they are well set up for life beyond the Riders. Through Ygam’s education on the potential risks and dangers associated with gaming and gambling, we are fulfilling our commitment to ensuring their well-being and long-term success.”
Sacha Kent, Programme Lead for Education, Sports, and Youth at Ygam, added: “We are honoured to partner with Leicester Riders for the upcoming season and extend our reach within the sport of basketball. With gaming and gambling so heavily intertwined with professional sports, it is vital that we are doing all we can to safeguard all young people who participate in the sport they love.”
The Significance of the Collaboration
The Leicester Riders’ partnership with Ygam represents a proactive approach to a critical issue. By embedding awareness programs and training into their operations, Leicester Riders are setting a precedent for how sports organizations can address gaming and gambling risks. This collaboration not only benefits the players and staff but also serves as a model for community engagement and responsibility.
This partnership underscores the commitment of Leicester Riders to the holistic development of their players, ensuring they are not only prepared for success on the court but also equipped to handle the challenges of life beyond basketball. The ongoing efforts of this collaboration will play a crucial role in promoting awareness and safeguarding the well-being of young athletes.