Digital Knights is preparing to introduce their new iGaming brand, TangoBet, to both the UK and Real Money Gaming (RMG) markets, with a planned launch in the fourth quarter of 2024. To ensure a smooth and successful debut, Digital Knights has teamed up with Aristocrat Interactive, a leading player in the industry, bringing both their extensive experience and cutting-edge technology into the fold.
This partnership will provide TangoBet with access to Aristocrat Interactive’s Player Account Management (PAM) platform, along with a comprehensive sportsbook and a host of managed services designed to enhance player engagement and streamline operations. As TangoBet gears up for its debut, the collaboration between Digital Knights and Aristocrat Interactive aims to create a compelling new option for players in both the UK and RMG markets.
An Innovative Partnership to Shape the iGaming Landscape
In announcing the partnership, Volkan Aktas, CEO of Digital Knights, emphasized the value of teaming up with an industry leader like Aristocrat Interactive. “Aristocrat Interactive is renowned for its excellence and innovation. We are excited to unveil TangoBet to the industry, backed by their robust and scalable platform,” Aktas said. “Utilizing our own experience in the market and with their support, we are certain that TangoBet will captivate players with a wide range of betting options and unparalleled service.”
For Digital Knights, TangoBet represents more than just another brand entering a competitive market; it’s an opportunity to reshape how players engage with iGaming platforms. Leveraging Aristocrat’s technology, the company aims to deliver a seamless and exciting player experience that combines a wide variety of betting options with a customer-first focus.
Aristocrat Interactive’s Role in Supporting TangoBet’s Launch
Jonathan Chilton, Managing Director of Aristocrat Interactive’s iGaming White-Label division, sees the partnership as perfectly aligned with Aristocrat’s goals of expanding its white-label presence in regulated European markets. “This deal with Digital Knights aligns perfectly with our strategic objectives of strengthening Aristocrat Interactive’s iGaming White-Label presence in regulated European markets,” Chilton noted. “Our premium technology and comprehensive managed services will empower the new Digital Knights brand to thrive, offering an exceptional iGaming experience to players.”
Aristocrat Interactive has a strong track record of providing operators with the tools needed to enter regulated markets quickly and efficiently. Their iGaming White-Label platform is renowned for its scalability, allowing new brands like TangoBet to launch rapidly while offering a premium experience to their customers. Through their managed services, operators can focus on building player engagement and growth, while Aristocrat handles the heavy lifting behind the scenes, from account management to compliance.
The PAM Platform and Managed Services: A Competitive Edge for TangoBet
One of the cornerstones of TangoBet’s launch will be Aristocrat Interactive’s Player Account Management (PAM) platform. This state-of-the-art platform enables operators to manage player accounts effectively, ensuring a smooth, secure, and personalized user experience. PAM platforms are essential for handling key elements such as customer data, account histories, player rewards, and engagement features, all of which are crucial for maintaining long-term customer relationships.
In addition to the PAM platform, Aristocrat Interactive will provide TangoBet with a complete suite of managed services. These services are designed to streamline operations by taking over vital but complex tasks, including customer support, payment processing, and regulatory compliance. For TangoBet, this means they can focus on innovating their brand and building their market presence, while Aristocrat ensures the foundational technology and support systems are solid and scalable.
TangoBet’s Focus: Offering a Diverse Range of Betting Options
TangoBet aims to stand out by offering players a wide range of betting options, from sports betting to casino games and beyond. In a market where players are constantly seeking new and engaging ways to place bets, TangoBet’s variety will be a key selling point. By leveraging Aristocrat Interactive’s sportsbook solution, the brand can offer competitive odds, live betting options, and a wide range of markets to appeal to both casual players and seasoned bettors alike.
This focus on diversity and engagement extends to the broader iGaming experience as well. TangoBet is expected to include a comprehensive offering of casino games, live dealer options, and other interactive features that will enhance the overall player experience. This will allow TangoBet to compete with established brands by offering a more dynamic and interactive gaming experience, tailored to meet the evolving needs of modern players.
The Growing Importance of White-Label Solutions in iGaming
White-label solutions have become increasingly popular in the iGaming industry due to their ability to provide operators with a fast, scalable, and cost-effective way to enter regulated markets. Aristocrat Interactive’s iGaming White-Label division has been at the forefront of this trend, offering operators a complete package that includes a customizable platform, managed services, and regulatory support.
For operators like Digital Knights, partnering with a white-label provider offers several advantages. First, it reduces the time to market, allowing new brands to launch more quickly. Second, it provides access to proven technology and services that have already been tested in other markets. Third, it reduces the need for large capital investments in technology and infrastructure, enabling operators to focus on marketing and player acquisition.
Aristocrat Interactive’s Broader Strategy and the Vickers.Bet Partnership
Aristocrat Interactive’s partnership with Digital Knights is just one piece of their broader strategy to expand their presence in the iGaming and RMG markets. The company recently entered into an agreement with UK-based operator Vickers.Bet, which will migrate to Aristocrat Interactive’s iGaming and sports solution. This deal marks Aristocrat’s first UK partnership for their iGaming white-label division and is seen as a major step forward in the company’s efforts to strengthen its foothold in the UK market.
The Vickers.Bet deal highlights Aristocrat’s ability to cater to a wide range of operators, from new brands like TangoBet to established players in the industry. By providing a flexible and scalable platform, Aristocrat is well-positioned to help operators of all sizes succeed in a competitive market.
The Future of TangoBet and Aristocrat Interactive’s Role in the iGaming Industry
As TangoBet prepares to go live in Q4 2024, the collaboration between Digital Knights and Aristocrat Interactive is set to be a game-changer for the iGaming market. By combining Digital Knights’ market experience with Aristocrat’s technology and managed services, TangoBet is poised to offer players a unique and engaging betting experience.
For Aristocrat Interactive, the success of TangoBet will further solidify its position as a leading provider of iGaming solutions. As more operators look to enter regulated markets, Aristocrat’s white-label platform and managed services will continue to play a critical role in helping brands launch quickly and effectively.
In the coming years, we can expect to see Aristocrat Interactive expanding its partnerships with other operators across Europe and beyond, building on the success of TangoBet and Vickers.Bet. With a strong foundation in technology and a commitment to providing exceptional service, Aristocrat is well-positioned to continue driving innovation in the iGaming industry.