This week, Hilton Manila’s Meeting Room 1B, conveniently located just outside The Ballroom where the IAG Academy Summit is being held, has become a hotspot for gaming enthusiasts and industry professionals. Light & Wonder, a prominent supplier in the gaming industry, is showcasing its latest games, cabinets, and systems. This event is part of IAG’s Super September celebrations and serves as a precursor to the inaugural IAG EXPO, scheduled to take place from September 8 to 10, 2025, at Newport World Resorts.
Strategic Timing and Significance
The decision to host this showcase aligns with a critical moment in the industry calendar. With the influx of gaming professionals and enthusiasts in Manila for the IAG Academy Summit, Light & Wonder sees this as an ideal opportunity to display its cutting-edge innovations. Ken Jolly, Vice President and Managing Director – Asia for Light & Wonder, emphasized the strategic importance of this showcase, noting, “We decided to do a showcase because it’s a great opportunity while there are so many customers here, particularly from the Philippines, to display our latest machines and systems information.” Jolly also pointed out that this showcase is unique as it is the only one held at the IAG Academy Summit this year, setting the stage for the upcoming IAG EXPO.
Highlighting Innovations and New Releases
At the heart of this showcase is a collection of new and advanced products that reflect Light & Wonder’s commitment to innovation. The event features a variety of games and technologies designed to appeal to a wide audience, from casual players to VIPs. Among the showcased products are new game titles that have already made waves in the local market, advanced gaming cabinets that offer enhanced player experiences, and state-of-the-art systems designed to optimize gaming operations.
The latest game titles include exciting new entries that are generating significant buzz. These games offer a blend of engaging gameplay and cutting-edge technology, reflecting Light & Wonder’s focus on delivering high-quality entertainment. Additionally, the showcase features new gaming cabinets and systems that exemplify the company’s commitment to innovation and player satisfaction.
The Role of the Philippines in the Gaming Market
The Philippines has rapidly become a significant market for gaming vendors in Asia. This showcase highlights Light & Wonder’s strategic focus on this key market. Jolly noted, “As the Philippines has now become the biggest market for vendors in Asia, it makes sense to have a Philippines exhibition for the land-based industry.” This statement underscores the growing importance of the Philippine market and the company’s intention to maintain a strong presence in this region.
Looking Forward: The Impact of the IAG EXPO
The upcoming IAG EXPO in 2025 is set to be a landmark event in the gaming industry. Light & Wonder’s showcase this year is not just about presenting new products but also about setting the stage for this major event. By engaging with the industry now, the company is positioning itself strategically for future success. The IAG EXPO will feature a comprehensive exhibition, the IAG Academy Summit, the IR Academy Awards, and Manila After Dark welcome drinks, making it a significant event for networking and industry insights.
Light & Wonder’s 2024 showcase at Hilton Manila represents a pivotal moment for the company and the gaming industry. By unveiling its latest innovations and engaging with key industry players, Light & Wonder is not only highlighting its current offerings but also preparing for future industry developments. As the gaming world looks towards the IAG EXPO in 2025, this showcase provides valuable insights into the evolving landscape of gaming technology and market dynamics.