On Thursday, 12 September, Hard Rock International hosted a private event titled ‘Unity by Hard Rock Come Together for Good’ at the original Hard Rock Cafe in London. The evening featured a special performance by Grammy Award-winning artist John Legend and marked the global launch of the Unity by Hard Rock loyalty program.
Exclusive Experience for Yukon, Oklahoma Members
Two lucky Unity members from Yukon, Oklahoma, won a sweepstakes to attend the event. They were treated to exclusive merchandise and accommodations in the inaugural Hard Rock House. The experience showcased Hard Rock’s commitment to providing memorable moments for its loyal customers.
$100,000 Donation to John Legend’s ‘Show Me’ Campaign
In a special moment during the event, Hard Rock International presented a $100,000 donation to John Legend’s Show Me Campaign, an organization dedicated to improving educational opportunities for young people. This donation reflects Hard Rock’s long-standing support for causes aimed at empowering communities through education.
John Legend’s Gratitude and Personal Connection
John Legend expressed his appreciation for Hard Rock’s ongoing support, stating, “I feel very fortunate to have the opportunity to perform again at a Hard Rock venue, this time for Unity members and fans in the place where it all started, the original cafe in London. The night was special and made even more so with Hard Rock’s generous donation to The Show Me Campaign.”
Legend also spoke about the significance of education in his own life: “I recognise that my journey was not just about talent, but also the fortune of having teachers who believed in me. Thank you to Hard Rock for supporting The Show Me Campaign’s work to pay it forward and ensure opportunity and access to quality education for the next generation.”
Hard Rock’s Commitment to Entertainment and Loyalty Programs
Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, also commented on the success of the event and the Unity by Hard Rock program: “We are proud to support the Show Me Campaign and are thankful to John for sharing his talents and powerful music with our Unity members and special guests at another incredible performance curated by Hard Rock.”
Sheldon highlighted the positive impact of the newly launched Unity by Hard Rock loyalty program, which has grown significantly since its global debut: “We’re thrilled with the continued growth of Unity by Hard Rock membership and supporting the ‘Come Together’ campaign that began this spring.”
The evening was a memorable celebration of music, philanthropy, and loyalty, reinforcing Hard Rock International’s commitment to creating meaningful experiences for its customers while supporting impactful causes like John Legend’s Show Me Campaign.