In a major development for sports betting in Illinois, Hard Rock Digital and Hard Rock Casino Rockford have officially launched Hard Rock Bet. This new online sports betting app and physical sportsbook at Hard Rock Casino Rockford promise to deliver an unparalleled sports betting experience, setting a new standard in one of the largest sports betting markets in the country.
Hard Rock Bet Goes Live
Beginning August 29, Hard Rock Bet will be available to users across Illinois. This highly anticipated launch brings a fresh digital sports betting platform to the state, complete with innovative features and a user-friendly interface. Concurrently, the Hard Rock Casino Rockford will open its in-person sportsbook, creating a dual-channel experience for sports bettors.
Marlon Goldstein, the Executive Managing Director and CEO for Hard Rock Digital, highlighted the significance of this launch. He said, “This is shaping up to be a monumental football season for Hard Rock Bet with our Roll With Us campaign, the continued innovations on our highly-rated platform, and now the launch of Hard Rock Bet in one of the largest sports betting markets in the country. We’re thrilled to be delivering the unique Hard Rock Bet mobile experience to players throughout Illinois on our award-winning app and in-person at the new Sportsbook at the amazing Hard Rock Casino Rockford.”
Geno Iafrate’s Vision
Geno Iafrate, President of Hard Rock Casino Rockford, elaborated on the strategic importance of sports betting for their Rockford operations. He remarked, “Sports betting was always part of our holistic plan for Rockford and is another example of providing thrilling entertainment options for guests. The launch of Hard Rock Bet on mobile and in-person sports betting is another milestone for the Hard Rock brand in Illinois, one that adds to the complete array of entertainment options for our guests. If guests want to enjoy live music, have a meal, play table games, slots, or place bets on a sporting event, they can now take part in any facet of entertainment all under one roof.”
Hard Rock Casino Rockford: A Destination for Entertainment
The Hard Rock Casino Rockford is located at 7801 E. State Street, just off the I-90 State Street exit. Spanning 175,000 square feet, the casino features nearly 1,300 slot machines, 50 live table games, and a dedicated poker room. Designed as a comprehensive entertainment destination, the casino integrates gaming, dining, and live entertainment.
Illinois Sports Betting Market
Illinois’ sports betting market has demonstrated impressive growth. In June, the total sports betting handle reached $848.1 million, marking a 27.4% increase compared to the previous year, though it represents a 16.9% decline from May 2024. Of this amount, $823.7 million was wagered online, while $24.4 million was placed in-person.
Betting Preferences in Illinois
In June, bets on professional sports amounted to $839.6 million, with $815.5 million from online sources and $24.2 million from retail locations. College sports saw $7.2 million in combined online and retail bets, while motor racing attracted $1.3 million in wagers.
The launch of Hard Rock Bet in Illinois is set to redefine the state’s sports betting scene. With its cutting-edge digital platform and an exciting new physical sportsbook, Hard Rock is positioned to offer an exceptional betting experience. As Illinois continues to emerge as a leading sports betting market, the introduction of Hard Rock Bet will play a crucial role in shaping its future, catering to both online and in-person bettors throughout the state.