Delaware’s iGaming industry has continued its upward momentum, recording $5.2 million in revenue in July 2023. This marks a 3.3% increase from June’s figures and an astonishing 339.5% rise compared to the same month last year. The state’s gaming sector has now surpassed $3 million in monthly revenue for seven consecutive months, reflecting a significant expansion in online gaming activities across Delaware.
Breaking down the numbers, Delaware Park Casino led the charge, contributing the largest share of revenue at $2.9 million. Bally’s Dover and Harrington Casino & Raceway also played notable roles, with revenue figures of $1 million and $5.2 million, respectively. Moreover, the arrival of AGS Interactive, which recently launched in Delaware in collaboration with Rush Street Interactive (RSI), has further solidified the state’s position as a growing iGaming market.
Delaware’s iGaming Market: A Snapshot of July 2023
The overall iGaming revenue for the state in July reached $5.2 million, a small but notable 3.3% increase compared to the previous month of June. This represents a steady month-on-month improvement, signaling consistent demand for online gaming. What truly stands out, however, is the year-on-year growth. Delaware’s July revenue of $5.2 million marks a massive 339.5% increase compared to July 2022, demonstrating just how far the state’s iGaming industry has come in a relatively short time.
This surge in revenue is also supported by the fact that Delaware’s iGaming sector has now posted revenues of over $3 million for seven straight months. This sustained growth indicates that the market is not just experiencing temporary spikes but is undergoing sustained expansion fueled by both consumer interest and strategic market developments.
Delaware Park Casino: The Market Leader
Among the key players in Delaware’s iGaming landscape, Delaware Park Casino took the lead in July with total revenue of $2.9 million. The casino’s revenue was split between table games and slots, with table games contributing $1 million and slots generating $1.8 million.
Delaware Park’s performance is particularly noteworthy given its consistent dominance in the state’s iGaming sector. The casino has maintained strong numbers across both table games and slots, ensuring it remains a competitive force in Delaware’s online gaming ecosystem. Its ability to balance the two segments is likely a factor behind its continued success.
The table games segment, in particular, stands out as a major revenue generator, contributing roughly 34% of Delaware Park’s total iGaming earnings. This suggests that players are increasingly gravitating towards interactive, skill-based games like poker and blackjack, which offer a more immersive and social gaming experience compared to slots.
Bally’s Dover: A Steady Contributor
Next in line is Bally’s Dover, which generated $1 million in total iGaming revenue during July. The revenue breakdown shows that $298,600 came from table games, while $720,000 was earned through slots.
Bally’s Dover’s contribution, while not as large as Delaware Park’s, remains a significant part of the state’s iGaming landscape. The casino’s revenue composition shows a stronger reliance on slot games, which accounted for roughly 72% of its total earnings. This indicates that Bally’s Dover is catering to a player base that tends to favor the simplicity and fast-paced nature of online slots over the more strategic table games.
The focus on slots could be part of a deliberate strategy to attract a wider range of casual players, as slot games typically require less experience and skill compared to table games. By leaning on slots, Bally’s Dover might be able to tap into a broader demographic, including new and occasional gamers.
Harrington Casino & Raceway: Impressive Revenue Despite Lower Market Share
Harrington Casino & Raceway rounded out the top contributors with $5.2 million in revenue, split between $1.6 million from table games and $1 million from slots.
While the overall revenue figure for Harrington is close to Bally’s Dover, it’s clear that Harrington is seeing a stronger showing in table games. Table games made up 61.5% of Harrington’s total earnings, a sharp contrast to Bally’s Dover, where slots were the dominant revenue source.
Harrington’s focus on table games might indicate a more targeted strategy aimed at players who enjoy the challenge and engagement of skill-based games. This could give Harrington an edge in appealing to high-stakes players who typically gravitate toward table games like poker, blackjack, and baccarat.
Industry Impact: AGS Interactive Launch in Delaware
An important development in Delaware’s iGaming sector in July was the launch of AGS Interactive in partnership with Rush Street Interactive (RSI). AGS Interactive, the iGaming content division of AGS, is known for providing a broad array of online gaming solutions, including slot and table game offerings that cater to diverse player preferences.
The launch of AGSi in Delaware brings a new wave of digital content to the state’s online gaming market, expanding the variety of games and experiences available to players. This move is likely to fuel further growth in Delaware’s iGaming sector by attracting more players and offering them a richer, more diverse range of gaming options.
Additionally, the partnership with RSI underscores the growing significance of collaborations between content providers and gaming operators in driving the success of state-regulated iGaming markets. RSI, a prominent player in the U.S. iGaming scene, brings valuable operational expertise and brand recognition to Delaware’s online gaming industry.