In a significant move for both organizations, Cache Creek Casino Resort, owned and operated by the Yocha Dehe Wintun Nation, and the San Francisco 49ers have announced an extension of their multi-year partnership. The original deal, sealed in 2019, has been renewed with exciting new developments, showcasing the commitment of both parties to delivering enhanced fan experiences and promoting the rich cultural heritage of the Yocha Dehe Wintun Nation.
As part of the new agreement, Cache Creek Casino Resort will see its branding on the newly established Cache Creek Casino Resort Field Club, a premier space located at the 50-yard line of Levi’s Stadium. Additionally, the Cache Creek Club will be rebranded as the Cache Creek Casino Resort Players’ Lounge, emphasizing Cache Creek’s deepening relationship with the 49ers and its commitment to creating luxurious, engaging spaces for fans and players alike. The signage will be ready in time for the 2024 NFL season, further cementing the casino’s presence within the team’s home.
Cache Creek Casino Resort Field Club
The new Cache Creek Casino Resort Field Club is set to become a hallmark of fan experience at Levi’s Stadium. Strategically positioned at the 50-yard line, it promises to offer an unparalleled vantage point for fans, combining luxury and proximity to the game’s most critical moments. The premium location underscores Cache Creek’s commitment to offering high-end entertainment in line with its Northern California resort’s reputation.
Rebranding of the Cache Creek Club
In addition to the new field club, the existing Cache Creek Club will undergo a transformation into the Cache Creek Casino Resort Players’ Lounge. This space, which already serves as a premium destination for fans, will now integrate Cache Creek’s branding more deeply, offering an immersive experience that reflects the high-end offerings of the resort and casino.
Signage for the 2024 NFL Season
Both the Cache Creek Casino Resort Field Club and the Cache Creek Casino Resort Players’ Lounge will feature new signage in time for the 2024 NFL season. This visual presence will strengthen the partnership’s impact on fans, drawing greater attention to Cache Creek’s offerings and its ties to the San Francisco 49ers.
Shared Vision of High-Quality Experiences
The partnership renewal highlights a shared vision between Cache Creek Casino Resort and the 49ers: to provide high-quality, memorable experiences for their guests and fans. This collaboration not only benefits the organizations but also brings added value to the broader Northern California region, where both entities are based and where their influence is strongly felt.
Statements from Key Figures
In discussing the renewed partnership, key executives from both Cache Creek Casino Resort and the San Francisco 49ers emphasized the positive outcomes of their collaboration and their shared goals moving forward.
Kari Stout-Smith, Chief Operating Officer and General Manager of Cache Creek Casino Resort, expressed her excitement about the partnership’s renewal:
“We are thrilled to continue our partnership with the San Francisco 49ers. This collaboration reflects our shared commitment to providing unparalleled experiences for our guests and fans of the San Francisco 49ers. We look forward to the exciting developments and celebrations that this renewed partnership will bring.”
Her statement reflects Cache Creek’s broader mission of delivering high-end experiences, whether in their resort or through partnerships with iconic brands like the 49ers. By focusing on creating immersive experiences for their customers, Cache Creek Casino Resort continues to solidify its reputation as a leading provider of premium entertainment in Northern California.
Kevin Hilton, Vice President of Corporate Partnerships for the San Francisco 49ers, echoed this sentiment, emphasizing the unique fan engagement initiatives developed alongside Cache Creek since 2019:
“Since 2019, we have provided several unique fan experiences alongside Cache Creek Casino Resort, from opening a brand-new premium club space to hosting onsite fan events. As a fellow provider of premier entertainment in Northern California, we are thrilled to welcome Cache Creek Casino Resort as a new 49ers founding partner. We look forward to continuing our work with the Yocha Dehe Wintun Nation.”
Hilton’s comments reinforce the strong alignment between the two brands, both of which are committed to delivering exceptional experiences for their communities. By working together, they are able to combine their expertise in entertainment and sports to offer fans even more exclusive and memorable interactions.
Anthony Roberts, Tribal Chairman of the Yocha Dehe Wintun Nation, reflected on the cultural significance of the partnership:
“We are ecstatic to renew our partnership with the San Francisco 49ers, a legendary sports icon in Northern California with a storied history both on and off the field. This collaboration is a fantastic opportunity to share the rich heritage of the Yocha Dehe with 49ers fans and to introduce them to the exceptional offerings of our Cache Creek and Séka Hills brands. We are excited about the journey ahead and the incredible experiences we will create together.”
Roberts’ comments highlight the cultural importance of the partnership for the Yocha Dehe Wintun Nation. Beyond business, this collaboration allows the tribe to share its heritage with a wider audience, ensuring that its traditions and values are showcased to fans of one of the NFL’s most iconic franchises.
A Partnership Rooted in Mutual Benefit
Since its inception in 2019, the partnership between Cache Creek Casino Resort and the San Francisco 49ers has been a mutually beneficial relationship. For Cache Creek, the relationship offers unparalleled visibility and access to a dedicated fanbase, while for the 49ers, it provides the opportunity to align with a respected Northern California brand that is synonymous with luxury and entertainment.
As Kevin Hilton noted, the partnership has already led to the creation of unique fan experiences, including new premium spaces at Levi’s Stadium and special events hosted by the casino. This renewal and expansion of the partnership promise to build on that foundation, offering even more for fans and guests in the coming years.
Cache Creek Casino Resort and Séka Hills: Brands with a Mission
The Cache Creek Casino Resort is a key asset of the Yocha Dehe Wintun Nation, which also operates the Séka Hills brand. Both brands are integral to the tribe’s efforts to share its cultural heritage with the wider community while also supporting its economic development.
Through its offerings at Cache Creek Casino Resort and Séka Hills, the tribe showcases its agricultural roots and dedication to sustainability. By partnering with the San Francisco 49ers, the Yocha Dehe Wintun Nation can introduce these aspects of its culture to a broader audience, providing fans with a deeper connection to Northern California’s indigenous heritage.
Expanding Presence in Sports
The partnership with the San Francisco 49ers is not the only high-profile sports collaboration for Cache Creek Casino Resort. Recently, the casino also expanded its partnership with the LA Clippers, further demonstrating its commitment to aligning with major sports franchises in the region. These partnerships help Cache Creek expand its brand presence beyond the casino and resort industry, solidifying its place as a key player in Northern California’s entertainment landscape.
Additionally, the San Francisco 49ers have also made strides in expanding their partnerships, notably becoming the first NFL team to partner with an international legalized sports betting company, Foliatti Casino, in Mexico. This expansion into international markets highlights the team’s broader efforts to grow its brand and fan engagement globally, while still maintaining strong ties to regional partners like Cache Creek Casino Resort.
The Road Ahead: What Fans Can Expect
As the partnership between Cache Creek Casino Resort and the San Francisco 49ers moves forward, fans can expect a variety of new and exciting experiences. The unveiling of the Cache Creek Casino Resort Field Club and the rebranded Players’ Lounge will enhance the premium game-day experience, offering fans a luxurious environment to enjoy the game.
In addition to these new spaces, the partnership will likely lead to further collaborations, including exclusive events, promotions, and possibly even community initiatives that reflect the values of both Cache Creek Casino Resort and the San Francisco 49ers.
For both organizations, the renewed partnership represents an exciting new chapter. By combining the 49ers’ storied legacy with Cache Creek’s reputation for premium entertainment, the collaboration is poised to deliver unparalleled value to fans, guests, and the broader Northern California community.
The multi-year partnership extension between Cache Creek Casino Resort and the San Francisco 49ers marks a significant step forward in the relationship between two major players in Northern California’s entertainment and sports industries. With new premium spaces at Levi’s Stadium, a continued focus on fan engagement, and a commitment to promoting the heritage of the Yocha Dehe Wintun Nation, this collaboration is set to offer even more exciting opportunities for fans and guests in the years ahead.