Novomatic, a leading gaming group, recently provided an update on its operations and outlined its strategic direction for 2023 and beyond. Executives Thomas Graf, Zane Mersich, and Thomas Schmalzer shared their insights, highlighting the group’s financial performance, expansion into new markets, responsible gaming initiatives, and presence at the International Casino Exhibition (ICE).
Financial Performance:
Novomatic experienced a challenging period over the past few years due to pandemic-related closures of retail operations. However, with the reopening of these operations, the group has seen a positive turnaround. The first half of 2022 showcased upward trends, with revenue reaching €1.3 billion ($1.39 billion) and EBITDA amounting to €371 million. Investments of over €100 million were made, supporting the group’s growth trajectory. These positive results were expected to continue in the second half of 2022.
Future Growth Strategy:
Greentube CEO Thomas Graf discussed Novomatic’s commitment to expanding in regulated markets, both existing and upcoming. The group aims to capitalize on opportunities in Europe, North America, Latin America, Africa, and Asia. Notably, the acquisition of Italian concessionaire HBG Group in November 2022 has strengthened Novomatic’s market position and consolidation efforts. Graf emphasized Novomatic’s dedication to responsible gaming, expressing the company’s focus on sustainability and forthcoming initiatives in this area.
UK and Netherlands Operations:
Novomatic Gaming UK CEO Zane Mersich provided insights into the group’s operations in the United Kingdom and the Netherlands. Novomatic has pursued a strategy of acquisitions in the UK, leveraging a consistent growth basis in the arcade market. Mersich emphasized that Novomatic’s success in the UK market demonstrates that arcades remain vibrant and relevant. In the Netherlands, the company has a strong focus on its business encompassing technology, machine distribution, and gaming operations.
Novomatic’s Presence at ICE:
Novomatic VP of Global Sales Thomas Schmalzer highlighted the group’s prominent presence at the International Casino Exhibition (ICE) in 2023. After a break, Novomatic is excited to return in person and exhibit its full range of offerings. The company’s booth has been redesigned to showcase its resurgence, with the slogan ‘Black is back’ symbolizing Novomatic’s presence at ICE. The unveiling of the Black Edition II cabinet, a relaunch of the popular Black Edition cabinet, exemplifies the company’s commitment to innovation. Novomatic’s stand also features dedicated areas for its subsidiaries and technology partners, including Ainsworth, Apex, Fazi, Novocash, and Greentube.
Novomatic’s executives presented a comprehensive overview of the group’s recent operations, financial performance, growth strategy, responsible gaming initiatives, and participation at ICE. With a focus on expanding into regulated markets worldwide, Novomatic aims to maintain its upward trajectory. The company’s presence at ICE reinforces its commitment to innovation and highlights its partnerships with subsidiaries and technology providers. As Novomatic moves forward, it remains dedicated to responsible gaming practices and endeavors to introduce sustainable initiatives.