Sports Information Services (SIS) has made a significant move in the competitive gaming sector with the launch of its latest product through the Genius Sports platform. This new offering is set to transform betting dynamics across Europe and South America in collaboration with Superbet, a leading sports betting operator. The introduction of SIS’s Competitive Gaming product promises to revolutionize the betting landscape with its extensive array of events and round-the-clock availability.
Overview of SIS Competitive Gaming Product
The SIS Competitive Gaming product provides a continuous stream of betting opportunities, boasting an impressive schedule of over 150,000 events annually. This expansive calendar includes a full suite of H2H Global Gaming League eSoccer and eBasketball matches. These matches feature professional gamers competing in high-stakes, short-form contests, all of which are produced in-house in the UK. This comprehensive coverage ensures that bettors have access to a diverse range of betting options at any time of day.
Strategic Partnership with Superbet
The collaboration with Superbet is a pivotal development for SIS. This partnership is set to enhance Superbet’s betting offerings by providing an unprecedented level of engagement through SIS’s sports simulation content. The availability of Competitive Gaming around the clock is expected to significantly boost Superbet’s wagering opportunities and attract a broader audience.
Andrew Kelly, SIS’s Head of Commercial Partnerships, emphasized the strategic importance of this agreement. He remarked, “The partnership with Superbet is the latest operator agreement as we strive to widen the reach of our Competitive Gaming portfolio, leveraging our recent platform partnership with Genius Sports. Superbet has an impressive footprint, and we look forward to bringing our revolutionary product to bettors throughout this entire region.”
Superbet’s Commitment to Enhancing User Experience
Ivan Gojic, Group Head of Trading Product at Superbet, highlighted the company’s dedication to delivering an exceptional betting experience. “Superbet has established a reputation of being a champion of the sports betting industry across the CEE region, due to the unique and immersive experience that we offer to our customers. We are always looking at ways to improve the quality of this experience and enhance the array of wagering opportunities that we provide.”
Gojic further noted the appeal of SIS’s Competitive Gaming product, stating, “SIS’ Competitive Gaming is a proven product with increased quality and variety in terms of content, and we are excited to add it to our offering.”
Recent Developments and Future Prospects
The launch with Superbet follows SIS’s recent expansion of its Competitive Gaming products with Codere. This earlier rollout covers both retail and online channels across Argentina, Colombia, Mexico, Panama, and Spain. The success of these recent implementations underscores SIS’s growing influence in the global competitive gaming market and its commitment to expanding its reach.
Impact on the Betting Market
SIS’s Competitive Gaming product represents a significant innovation in the betting industry. By providing continuous, high-quality content, SIS is setting a new standard for engagement and variety in sports betting. The 24/7 availability of events ensures that bettors are never short of options, potentially increasing overall wagering volumes and enhancing user satisfaction.
The launch of SIS’s Competitive Gaming product through its partnership with Superbet marks a transformative moment for the betting industry. With a focus on delivering a rich and immersive experience, SIS is poised to redefine the competitive gaming landscape. As the product rolls out across various regions, it is expected to attract a diverse range of bettors and set new benchmarks for engagement and content quality in the sports betting sector.
The future of competitive gaming in betting looks promising, with SIS leading the charge in innovation and partnership development. The collaboration with Superbet, along with the recent expansion with Codere, positions SIS at the forefront of this exciting market, poised to capitalize on the growing demand for 24/7 betting opportunities and high-quality gaming content.