The addition of Italian flat race meetings to SIS’s content offering brings a new wave of betting opportunities for operators and their customers. With the inclusion of high-class Italian racing from renowned tracks, SIS aims to provide a wider range of betting options around the clock. The partnership between SIS and IRw consortium, along with Media System Technologies (MST), solidifies the promotion of Italian Flat horseracing content on a global scale.
Expanding Betting Opportunities:
SIS, a leading provider of horseracing content, is delighted to introduce Italian flat race meetings into its portfolio. The 1,435 races held annually across the renowned tracks of Merano, Pisa, Roma, Treviso, Varese, and Agnano racetrack present an exciting addition to SIS’s offerings. This expansion aims to increase the number of betting opportunities for operators, catering to the growing demand from customers worldwide.
Italian Racing on the Rise:
Italian racing has experienced an upward trajectory in recent years, showcasing high-quality racing on the track. By incorporating Italian flat race meetings, SIS acknowledges the potential of this market and its ability to captivate both operators and bettors. With a focus on providing top-notch racing content from across the globe, SIS recognizes the significance of including Italian races to satisfy the evolving preferences of its audience.
Partnership with MST:
Media System Technologies (MST), an Italian betting and broadcasting provider, has partnered with SIS to facilitate the integration of Italian racetrack content into the SIS portfolio. This collaboration enables MST to promote Italian Flat horseracing on a global scale and offer attractive betting opportunities to customers. By aligning their goals, SIS and MST aim to achieve increased exposure for Italian racing, ensuring its recognition among a wider audience.
Complementing UK and Irish Racing:
The Italian flat race meetings will perfectly complement the evening fixtures from the UK and Ireland, particularly during the summer months. By providing a diverse range of races from different regions, SIS enhances the betting experience for operators and customers alike. This strategic arrangement ensures a comprehensive coverage of horseracing, meeting the demands of enthusiasts throughout the year.
The inclusion of Italian flat race meetings into SIS’s content offering is a significant development that caters to the ever-expanding horseracing betting market. With a focus on delivering a wide range of betting opportunities, SIS acknowledges the upward trajectory of Italian racing and the quality it brings to the track. Through collaboration with MST and the IRw consortium, SIS strengthens its position as a global provider of top-notch horseracing content, ensuring attractive betting options for operators and customers worldwide.