In a move that further solidifies its presence in the competitive European iGaming landscape, NetBet Greece has officially partnered with Bulgarian-based provider EGT Digital. This collaboration brings a diverse selection of EGT Digital’s slot games to NetBet’s online platform, expanding the casino’s ever-growing library of offerings and enhancing its appeal to players in the region.
The new addition is set to have a significant impact on both companies, as it not only introduces NetBet Greece players to over 100 slot titles from EGT Digital, but also strengthens EGT’s footprint in the Greek market, which is becoming an increasingly important hub for regulated iGaming.
Expanding Horizons: EGT Digital’s European Growth Strategy
EGT Digital has rapidly gained a reputation as one of the most innovative players in the European iGaming industry. Based in Bulgaria, the company has been steadily increasing its presence across various regulated markets. Its portfolio includes more than 100 high-quality slot titles, known for their engaging gameplay and visually appealing designs. The company’s slots are crafted to appeal to a wide range of players, featuring diverse themes, multiple payline structures, and immersive soundtracks.
The partnership with NetBet Greece follows a series of strategic alliances for EGT Digital across Europe. In early 2024, the company expanded its agreement with AdmiralBet, a key operator in Montenegro and Serbia. This agreement allowed EGT to bring its games, including the popular multiplayer game xRide, to a wider audience in those regions. In addition, EGT partnered with bet365 in Bulgaria, another regulated market, marking a significant step in its continued expansion across the continent.
According to Tsvetomira Drumeva, Head of Sales at EGT Digital, the partnership with NetBet Greece marks an important milestone for the company’s growth strategy. “Partnering with an online platform of the calibre of NetBet is a great opportunity for us to enhance our presence in the Greek market,” Drumeva commented. “We are thrilled to bring our high-quality games to Greek players, and we believe this partnership will be mutually beneficial.”
A Competitive Edge for NetBet Greece: Enhancing Player Experience with Innovative Content
For NetBet Greece, this new partnership with EGT Digital represents more than just an expansion of its game library; it’s a strategic move aimed at offering its players the latest and most innovative content available in the market. EGT Digital is recognized for developing games that not only provide entertainment but also deliver a seamless user experience, something that NetBet Greece is eager to offer its customer base.
Claudia Georgevici, PR Manager at NetBet Greece, expressed her enthusiasm about the partnership: “EGT Digital is one of the most innovative providers in the iGaming industry, and we cannot wait to see our customers enjoy the products they have to offer. The addition of their game titles will further solidify our platform as a top destination for online casino enthusiasts in Greece.”
The move comes at a time when competition among online casinos in Greece is intensifying, with operators vying to offer unique and diverse gaming experiences to attract and retain customers. By bringing in EGT Digital’s vast portfolio of engaging slot titles, NetBet Greece is positioning itself as a market leader in terms of content variety and quality.
A Closer Look at EGT Digital’s Game Portfolio
One of the key strengths of EGT Digital lies in its wide-ranging portfolio, which spans more than 100 slot titles. These games are designed to cater to different types of players, from those seeking simple, classic slots to those who prefer more complex, feature-rich experiences.
Greece’s Thriving iGaming Market: A Strategic Entry for EGT Digital
The Greek iGaming market has been experiencing steady growth in recent years, fueled by regulatory reforms and increasing consumer demand for online gambling services. According to industry reports, Greece’s online gambling revenue reached over €680 million in 2022, and the market is expected to grow further in the coming years.
This growth has made Greece an attractive destination for international operators and gaming providers. The country’s regulatory framework, established by the Hellenic Gaming Commission, provides a clear set of guidelines for operators, making it a relatively stable and predictable market for companies like EGT Digital to expand into.
For EGT Digital, the partnership with NetBet Greece represents a strategic entry into this lucrative market. By aligning with an established operator like NetBet, EGT Digital gains immediate access to a large and loyal player base, while NetBet benefits from the addition of a diverse and engaging portfolio of games.
EGT Digital’s Broader Expansion in the Balkans
EGT Digital’s partnership with NetBet Greece is part of a broader strategy to expand its footprint in the Balkans, a region that has seen a significant increase in online gambling activity over the past decade. The company’s recent deals with AdmiralBet in Montenegro and Serbia, as well as its partnership with bet365 in Bulgaria, are indicative of its ambitions to become a dominant player in the region.
In Montenegro and Serbia, EGT Digital’s collaboration with AdmiralBet has been particularly successful. The introduction of its xRide multiplayer game, which allows players to compete against each other in real-time, has proven to be a hit with players in both countries. This success has bolstered the company’s reputation and opened the door for further expansion into neighboring markets.
The deal with bet365 in Bulgaria, meanwhile, highlights EGT Digital’s ability to partner with some of the biggest names in the industry. Bet365 is one of the largest online gambling companies in the world, and the partnership with EGT Digital underscores the Bulgarian provider’s growing credibility and influence in the iGaming space.
Looking Ahead: What the Partnership Means for the Future
The partnership between NetBet Greece and EGT Digital is a clear win for both parties. For NetBet Greece, the addition of EGT Digital’s extensive portfolio will help differentiate the platform from its competitors, offering players a fresh and exciting selection of slot games. For EGT Digital, the partnership provides a gateway into one of Europe’s fastest-growing iGaming markets, allowing the company to build brand recognition and further its expansion efforts in the region.
As the iGaming industry continues to evolve, strategic partnerships like this one will play a crucial role in shaping the future of online casinos. With players demanding more innovative and immersive gaming experiences, operators and providers alike must stay ahead of the curve by offering the latest and greatest in gaming content. By joining forces, NetBet Greece and EGT Digital are well-positioned to capitalize on these trends and deliver a superior gaming experience to their players.
The collaboration between NetBet Greece and EGT Digital marks an important development in the European iGaming sector. It showcases how innovative content can drive growth and success for both operators and game providers. With the Greek market showing no signs of slowing down, this partnership is poised to bring significant benefits to both companies and, more importantly, to the players who are at the heart of the iGaming experience.
As both EGT Digital and NetBet Greece look to the future, their combined strengths are likely to lead to even greater success, not just in Greece but potentially in other regulated markets as well. The iGaming industry is all about delivering entertainment, and with this new partnership, NetBet Greece is ensuring that its players will have plenty to enjoy in the months and years to come.