EveryMatrix, a leading provider of modular and scalable solutions in the iGaming industry, has appointed Kevin Furlong as its new Chief Product Officer (CPO). Furlong will be responsible for overseeing product strategy across all of the company’s diverse business units. His appointment comes at a pivotal moment as EveryMatrix continues its aggressive expansion, both in product offerings and through strategic acquisitions, such as its recent public offer to acquire Swedish online casino game developer Fantasma Games.
A 20-Year Industry Veteran at the Helm of Product Innovation
Kevin Furlong brings over two decades of experience from some of the most prominent names in the gaming and online betting industry, including Entain, GVC (now Entain), Bwin, and Paddy Power. His vast experience in product development, business management, and large-scale technology integration is expected to fuel EveryMatrix’s efforts in refining its products and expanding its global reach.
Furlong’s new role will see him working closely with the individual CPOs of EveryMatrix’s various business units, aligning the company’s product strategies to ensure consistency and cohesion across its platform offerings. He will also be tasked with coordinating the efforts of a team that services more than 300 global clients, ensuring that they receive unified and optimized product solutions.
Reporting directly to EveryMatrix’s Group CEO and co-founder, Ebbe Groes, Furlong will have oversight of some of the company’s flagship products, including CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix, and MoneyMatrix. His primary mission will be to further integrate these offerings into a streamlined suite of solutions that enhance customer experience and increase operational efficiency for the company’s clients.
Leadership Statement: A Strategic Vision for Growth
In welcoming Furlong to the team, Ebbe Groes, Group CEO of EveryMatrix, highlighted Furlong’s deep industry expertise and the critical role he will play in shaping the company’s future. “Kevin has outstanding industry experience working with some of the largest operators in the business, so we’re naturally delighted to have someone of his calibre join us. His expertise will be instrumental as we continue to accelerate our growth and deliver more advanced solutions to our global customer base,” Groes said.
Furlong himself emphasized the potential he sees in EveryMatrix’s proprietary technology and the opportunity to enhance product offerings through a more integrated approach. “My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the technology, knowledge, and expertise we have at our disposal within the Group,” Furlong noted in a statement.
Product Alignment
Ensuring that product strategies across all business units, including casino, sports, platform, affiliate, and payment services, are aligned. This involves close collaboration with the respective CPOs of each unit to guarantee consistency and innovation in EveryMatrix’s offerings.
Design and Development
Leading the design, development, and delivery of the company’s product offerings to create solutions that address both customer needs and industry trends. Furlong’s leadership will be essential in maintaining EveryMatrix’s competitive edge by continuously enhancing its core products and introducing new features.
Global Client Coordination
With over 300 global customers, Furlong’s role includes coordinating efforts to deliver optimized, unified product solutions. Ensuring that customers across diverse markets have access to a fully integrated suite of tools is vital to EveryMatrix’s strategy of providing flexible, modular solutions that can be tailored to individual client needs.
Product Optimization
Leveraging his background in large-scale technology integrations, Furlong will oversee the fine-tuning of existing products to ensure they are as efficient and scalable as possible. This also includes identifying opportunities for innovation and exploring new technologies that can enhance EveryMatrix’s offerings.
EveryMatrix’s Portfolio: A Suite of Modular and Scalable Solutions
Furlong’s oversight will extend to some of EveryMatrix’s most critical product offerings, which are designed to provide end-to-end solutions for operators in the gaming industry.
CasinoEngine
A casino aggregation platform that integrates content from multiple providers and delivers it through a single API. CasinoEngine is renowned for its extensive game portfolio and seamless integration capabilities.
OddsMatrix
A sports betting platform that provides operators with an extensive sportsbook offering. OddsMatrix supports in-play betting, multi-event bet building, and a wide range of customization options to suit different market requirements.
GamMatrix
A flexible and highly secure gaming management platform that allows operators to manage players, payments, and regulatory compliance from a single interface. GamMatrix is a key element of EveryMatrix’s broader platform strategy.
PartnerMatrix
EveryMatrix’s affiliate and agent management solution, designed to streamline the management of affiliate programs and enable operators to optimize marketing efforts.
MoneyMatrix
A fully integrated payment platform that supports over 200 payment methods across multiple currencies and regions. MoneyMatrix is crucial to the company’s efforts to expand its global footprint by making payment processing seamless for operators and their players.
Strategic Acquisitions and Partnerships: Expanding EveryMatrix’s Content and Capabilities
Furlong’s appointment comes at a time when EveryMatrix is pursuing significant strategic initiatives to enhance its content offering and diversify its platform. In September 2024, the company announced a public offer to acquire Fantasma Games, a Swedish online casino game developer, for SEK 209.8 million ($19.7 million). This acquisition represents a 21.4% premium on Fantasma’s share price and aligns with EveryMatrix’s broader goal of enhancing its portfolio with unique, high-quality gaming content.
Fantasma Games is known for its innovative slot titles that have garnered significant attention within the iGaming industry. This acquisition will further bolster CasinoEngine, adding exclusive content to its already extensive game library, which includes games from over 140 different suppliers.
In addition to the Fantasma Games acquisition, EveryMatrix has also extended its partnership with game studio Peter & Sons, further diversifying the content available on the CasinoEngine platform. These strategic moves underscore the company’s commitment to providing its clients with a diverse and dynamic range of gaming options.
A Future-Focused Vision: Innovation, Growth, and Customer-Centric Solutions
Kevin Furlong’s appointment as CPO signals EveryMatrix’s commitment to continued growth, innovation, and customer-centric product development. By consolidating its product offerings and leveraging its proprietary technology, the company is positioning itself to meet the evolving needs of the iGaming industry.
Furlong’s background in large-scale technology integrations, coupled with his experience at industry giants like Entain and Paddy Power, equips him with the tools to lead EveryMatrix into its next phase of development. The company’s ongoing expansion, through both organic growth and strategic acquisitions, further reinforces its position as a global leader in iGaming solutions.
As Furlong takes on the task of unifying EveryMatrix’s products and enhancing customer experience, the company is well-positioned to continue its upward trajectory. With a strong focus on innovation, operational efficiency, and providing tailored solutions to its clients, EveryMatrix remains at the forefront of the rapidly evolving iGaming landscape.
EveryMatrix’s Strategic Growth and Kevin Furlong’s Role in Shaping the Future
EveryMatrix’s decision to appoint Kevin Furlong as its new Chief Product Officer comes at a crucial moment in the company’s history. As it continues to expand its product offerings and grow its global client base, Furlong’s leadership will be instrumental in ensuring that the company remains agile, innovative, and customer-focused.
With over 20 years of industry experience, Furlong is well-equipped to drive EveryMatrix’s product strategy forward. His role will involve not only the integration and optimization of the company’s existing products but also spearheading new initiatives that will enhance EveryMatrix’s position as a leader in the iGaming industry.