Greentube, the NOVOMATIC Digital Gaming and Entertainment division, is making significant inroads into the North American online gaming market, reinforcing its footprint by launching its content with the gaming giant, FanDuel. This collaboration has already started with Greentube’s games going live in Michigan and New Jersey, and an upcoming launch in Connecticut promises further market penetration.
The announcement of this partnership marks a major milestone for Greentube in its U.S. journey, which began in 2021. Since then, the company has built a reputation for delivering localized gaming content that resonates with players. By joining forces with FanDuel, one of the most dominant operators in the U.S., Greentube stands to introduce its games to an even broader audience, a move that could catalyze further growth in the region.
FanDuel Partnership: A Key Step in Greentube’s U.S. Strategy
FanDuel’s stature as one of North America’s top gaming operators cannot be overstated. As a leader in the U.S. market, FanDuel has become synonymous with online sports betting, casino games, and fantasy sports. With millions of active users and a robust digital infrastructure, partnering with FanDuel offers Greentube access to a ready-made audience of online casino enthusiasts.
By launching in Michigan and New Jersey, two of the most competitive iGaming markets in the U.S., Greentube ensures its top-performing games reach a substantial player base. Michigan, in particular, has become one of the most active iGaming markets, consistently delivering strong numbers in terms of online gaming revenue. Likewise, New Jersey is a well-established leader in regulated iGaming and represents a vital market for operators and content providers alike.
With Connecticut soon to follow, this expansion highlights Greentube’s clear strategy of focusing on regulated states where the iGaming market is already well-developed or growing rapidly. The choice of these states suggests that Greentube aims to maximize its reach in jurisdictions where players are already familiar with online gaming offerings and are eager to try new content.
Portfolio Spotlight: Greentube’s Top-Performing Games
At the heart of this expansion lies Greentube’s strong portfolio of games, which have already seen success in multiple global markets
These titles are among Greentube’s best-performing offerings, and they bring something unique to the table. “Piggy Prizes: Wand of Riches,” for instance, blends quirky themes with engaging gameplay, making it a hit among casual players. On the other hand, “Diamond Cash: Mighty Buffalo” taps into the popular buffalo-themed slot genre, offering high volatility and exciting bonus features that appeal to experienced players.
The diversity in game themes and mechanics allows Greentube to cater to a wide range of player preferences, something that will be critical as they scale their operations in North America. By producing localized content—games tailored specifically for American audiences—Greentube enhances the likelihood that its portfolio will perform well across various U.S. markets.
The Importance of Market Expansion in Michigan, New Jersey, and Connecticut
The three key states where Greentube is launching its content each present unique opportunities for growth.
Michigan
As one of the newest iGaming markets in the U.S., Michigan has quickly established itself as a hotbed for online casino gaming. In 2023, the state reported over $1 billion in online gaming revenue, signaling the immense opportunity for content providers like Greentube. By rolling out its content here, Greentube taps into a market that is both growing and receptive to new gaming experiences.
New Jersey
Often referred to as the “gold standard” of U.S. iGaming, New Jersey has been at the forefront of regulated online gaming for nearly a decade. Its well-established player base, combined with a robust regulatory framework, makes it an ideal market for Greentube. With FanDuel already operating successfully in New Jersey, this partnership gives Greentube a solid foothold in one of the most lucrative iGaming markets in the country.
Connecticut
The upcoming launch in Connecticut represents the next step in Greentube’s U.S. journey. Though relatively new to iGaming, Connecticut is rapidly developing its online gaming infrastructure. The state’s small but growing player base is likely to benefit from the influx of new content, and Greentube’s diverse portfolio could give it a competitive edge as the market matures.
By strategically targeting these states, Greentube ensures it can capture a wide segment of the U.S. online gaming audience, from seasoned New Jersey players to newer entrants in Michigan and Connecticut.
Markus Antl’s Vision: Bringing Proven Content to a Wider Audience
Markus Antl, director of global sales and key account management at Greentube, emphasized the importance of the FanDuel partnership in his statement. “We are thrilled to have launched our portfolio with FanDuel. Partnering with such a leading operator is an exciting opportunity, and we’re eager to bring our proven content to FanDuel’s vast player base.”
His comment highlights two essential aspects of this deal: first, the prestige that comes with partnering with an industry leader like FanDuel, and second, the belief in the quality of Greentube’s content. The reference to “proven content” underscores the company’s confidence that its games, already successful in other regions, will perform equally well in North America.
By focusing on quality and partnering with operators that can deliver their games to a large audience, Greentube is ensuring it enters the U.S. market with its best foot forward.
Setting a Precedent for Other European Gaming Providers
This partnership with FanDuel also sets an important precedent for other European gaming providers looking to expand into the U.S. Historically, the North American market has been challenging for non-U.S. companies due to regulatory hurdles, cultural differences, and the dominance of local operators. However, Greentube’s success shows that these challenges can be overcome by partnering with established local operators like FanDuel, who have the market knowledge and player base necessary for success.
This partnership also indicates that there is a growing appetite among U.S. players for more diverse gaming content. As Greentube continues to roll out its portfolio across more states, it may open the door for other international gaming providers to enter the market.
The Road Ahead: What’s Next for Greentube and FanDuel?
Looking ahead, the future appears bright for Greentube’s North American ambitions. The partnership with FanDuel is a strong indicator of the company’s potential for success in the U.S., and with a Connecticut launch imminent, there’s little doubt that Greentube will continue to gain traction in the region.
Furthermore, Greentube’s willingness to create localized content means that it is likely to continue resonating with American players, setting the stage for further expansion into other regulated states like Pennsylvania or even new jurisdictions in Canada. The flexibility to adapt content to regional preferences will be key to sustaining long-term growth.
In addition, FanDuel’s expansive reach and innovative approach to player engagement will likely provide Greentube with valuable insights that can be used to refine its product offerings even further.
Greentube’s partnership with FanDuel represents a pivotal moment in the company’s North American journey. By successfully launching in Michigan, New Jersey, and soon Connecticut, Greentube is well on its way to becoming a recognized name in the U.S. iGaming market. With a robust portfolio of games and the backing of one of the nation’s leading operators, the future looks bright for this digital gaming giant as it continues to build its presence in North America.
The road ahead may be challenging, but with a strategic focus on localized content, key partnerships, and a deep understanding of the market, Greentube is poised to make significant strides in the region, offering players an exciting new gaming experience across multiple states.