In an exciting development, Rocafort, the top-ranked player in the Swedish Padel tour, has signed a one-year contract with leading gambling company Betsson. The company’s involvement in the sport continues to grow as it appoints Rocafort as its latest brand ambassador. Additionally, Betsson has expanded its operations in Ontario, Canada, by launching its Betsafe brand, offering a range of B2C offerings in compliance with local regulations. Furthermore, Betsson has announced a partnership with Religa to introduce Triple Way Live Roulette, an innovative and exclusive game, across various markets. Let’s explore these developments further.
Rocafort Joins Betsson as Brand Ambassador:
Betsson, a prominent gambling company, has welcomed Cayetano Rocafort, the current number one player in the Swedish Padel rankings, as its brand ambassador. The move showcases Betsson’s commitment to supporting and promoting Padel, a sport that has garnered a significant following. Linus Endahl, Sponsorship Manager at Betsson Sweden, expressed optimism about the collaboration and wished Rocafort continued success in his career.
Betsson Expands into Ontario Market:
Betsson has obtained operator and supplier licenses in Ontario, Canada, enabling the company to provide a wide range of B2C offerings tailored to the local market’s regulations. The launch of the Betsafe brand in Ontario marks an important milestone in Betsson’s global expansion strategy. Customers in Ontario will have access to sports betting and online casino services through the ot.betsafe.com website and Betsson’s native mobile apps, which benefit from a 40% ownership by Strive Gaming.
Introduction of Triple Way Live Roulette:
Betsson has entered into a partnership with Religa to introduce an exclusive game called Triple Way Live Roulette. This innovative roulette solution features a unique win multiplier integrated into its own wheel, setting it apart from the competition. Betsson’s Chief Commercial Officer, Ronni Hartvig, expressed confidence in the collaboration with Religa, emphasizing the seamless integration of Triple Way Live Roulette across various markets.
Betsson’s recent developments highlight the company’s ongoing efforts to expand its presence in both the sports sponsorship and online gambling sectors. By signing Cayetano Rocafort, the top-ranked player in the Swedish Padel tour, as its brand ambassador, Betsson demonstrates its support for Padel and its passionate community. Additionally, the launch of the Betsafe brand in Ontario showcases Betsson’s commitment to entering new markets and complying with local regulations. The partnership with Religa and the introduction of Triple Way Live Roulette further exemplify Betsson’s dedication to offering innovative and engaging gaming experiences to its customers. As Betsson continues to evolve and grow, it solidifies its position as a leader in the gambling industry.