Lebby Eyres has been appointed as the CEO of The Health Lottery, a renowned lottery operator, bringing with her a wealth of experience in the industry. Eyres, who previously worked for The Health Lottery’s parent company Northern & Shell, is well-equipped to lead the company through its digital transformation and data-driven approach. Her background in journalism will also contribute to enhancing the storytelling aspect of the business. Eyres’ appointment as the first female CEO of The Health Lottery aligns with the company’s commitment to promoting diversity and inclusivity within the gambling industry.
Eyres’ Professional Background and Return to Northern & Shell:
Lebby Eyres joined The Health Lottery in January and has been engaged in a smooth handover process with her predecessor. Prior to her current role, Eyres worked for Northern & Shell, the parent business of The Health Lottery. During her previous roles, Eyres demonstrated strong leadership skills and played a crucial role in shaping the company’s strategy. She was instrumental in leading the transformation of the media business from print-focused to digital-oriented, which ultimately led to its sale to Reach.
Martin Ellice, Joint Group Managing Director at Northern & Shell, expressed delight at Eyres’ return to the company, praising her previous contributions and highlighting her ability to manage the diverse opportunities presented by both the digital and retail aspects of The Health Lottery’s operations. Eyres’ experience in driving digital transformation aligns with The Health Lottery’s goals as it moves toward a more data-driven approach.
Eyres’ Vision and Focus on Storytelling:
As the newly appointed CEO, Eyres has outlined her plans to enhance the storytelling aspect of The Health Lottery’s business, leveraging her background in journalism. She recognizes the potential of effective storytelling in engaging with customers and driving the growth of the brand. Eyres aims to capitalize on innovative lottery games like All or Nothing and QuickWin, which have successfully attracted new players and increased player engagement.
Eyres also highlights the significance of her appointment as the first female CEO of The Health Lottery, particularly during the lead-up to International Women’s Day. Recognizing the underrepresentation of women in leadership positions within the gambling industry, Eyres is committed to promoting diversity and creating opportunities for women in the field.
Lebby Eyres’ appointment as CEO of The Health Lottery brings a fresh perspective and extensive industry experience to the company. With her background in leading digital transformations and her focus on storytelling, Eyres is well-positioned to drive the growth and success of The Health Lottery. Her appointment as the first female CEO reflects the company’s commitment to diversity and inclusivity within the gambling industry. With Eyres at the helm, The Health Lottery is poised to embrace new opportunities, enhance player engagement, and solidify its position as a leading lottery operator in the market.