Betfred, a prominent betting operator, has announced a partnership with PandaScore, a leading data and odds supplier in the esports industry. This collaboration aims to enhance Betfred’s esports product offering, providing a wider range of markets and enriched experiences for its customers. PandaScore’s comprehensive product lineup, featuring 308 markets and over 32,000 annual events, is expected to fuel growth in Betfred’s esports vertical. The partnership will enable Betfred to tap into the growing demand for esports betting in the UK market and deliver an engaging platform for a broader audience.
Betfred’s Esports Expansion:
Betfred has recognized the increasing popularity of esports betting and aims to capitalize on this trend by bolstering its online product portfolio. By partnering with PandaScore, the operator gains access to a wealth of data and odds, allowing for the expansion of its esports markets across its online sportsbook. This strategic move aligns with Betfred’s goal of meeting customer demands and diversifying its offerings to cater to a wider range of preferences.
PandaScore’s Product Offering:
PandaScore’s impressive product offering is a key driver behind this partnership. With 308 markets available, covering a vast array of esports events, the collaboration opens up new avenues for Betfred to attract and engage customers. The partnership also highlights PandaScore’s commitment to supporting its clients beyond the initial signing, as its customer success team works tirelessly to ensure the success and growth of its partners.
Benefits for Betfred and Customers:
Betfred acknowledges the strong appetite for esports betting in the UK, and this collaboration with PandaScore allows the operator to meet this demand head-on. By leveraging PandaScore’s data and odds, Betfred can enhance its online product, providing a more immersive and dynamic experience for its customers. The extended esports markets are expected to attract a broader audience, ultimately driving customer engagement and loyalty.
Betfred’s Partnership with IGT:
In addition to its collaboration with PandaScore, Betfred has signed a multi-year contract with International Gaming Technologies (IGT) in February 2022. This partnership enables the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas to utilize IGT’s PlaySports technology, solidifying Betfred’s presence in the US sports betting market. Betfred’s strategic choices in partnering with industry leaders demonstrate its commitment to delivering exceptional sports and esports betting experiences to its customers.
Betfred’s partnership with PandaScore marks a significant milestone in the operator’s esports expansion strategy. By leveraging PandaScore’s extensive product offering, Betfred aims to provide a more diverse and immersive esports betting experience for its customers. The collaboration not only enhances Betfred’s online product but also caters to the growing demand for esports betting in the UK market. With a customer-centric approach and a focus on continuous growth, Betfred positions itself as a leading player in the evolving landscape of sports and esports betting.