B2B sports betting and iGaming supplier, FSB, has announced its outstanding performance at this year’s Cheltenham Festival, one of the premier horseracing events. The company achieved remarkable growth, with a significant increase in bets placed and active player engagement. FSB’s Sportsbook and Trading Director, Mark Wilson, expressed enthusiasm for the impressive results and highlighted the company’s dedication to delivering an enhanced product proposition. With the Grand National on the horizon, FSB looks forward to continuing its success in providing an exceptional horseracing betting experience to the industry.
Record-Breaking Results:
FSB reported a noteworthy 38% year-on-year rise in bets placed on the Cheltenham races, showcasing the event’s increasing popularity among bettors. Additionally, active player engagement with partner communities experienced an impressive 45% growth throughout the week, indicating FSB’s ability to attract and retain a substantial customer base. The platform revenue for Cheltenham also saw record numbers, bolstered by a 5% increase in turnover compared to the previous year.
Strategic Partnerships and Product Innovations:
FSB boasts longstanding partnerships with renowned bookmakers, including Fitzdares, which successfully launched its sports betting platform in Ontario earlier this year. The company’s commitment to innovation was evident with the introduction of new platform products before the Cheltenham Festival. These additions included Bet Boost, integrated forecast, and tricast betting, enhancing the overall betting experience for customers.
Dedicated Cheltenham Platform:
To cater specifically to the Cheltenham Festival, FSB developed a dedicated platform that focused on curated content and bespoke bets tailored to the event. This strategic approach aimed to provide a unique and engaging horseracing betting experience for FSB’s partner community and customers. The success of this dedicated platform further underscores FSB’s expertise in delivering specialized offerings for major sporting events.
Adam Smith’s Appointment as CEO:
In recent news, FSB appointed Adam Smith as its CEO on a full-time basis. Smith’s leadership will play a crucial role in driving FSB’s continued growth and success in the competitive sports betting and iGaming industry. His appointment signifies the company’s commitment to securing experienced and capable leadership to navigate future opportunities and challenges.
FSB’s outstanding performance at the Cheltenham Festival reflects its deep expertise in horseracing and commitment to providing exceptional products and experiences to its partner community. The substantial increase in bets placed, active player engagement, and platform revenue demonstrates the effectiveness of FSB’s strategies and the dedication of its teams. With the upcoming Grand National, FSB remains confident in its ability to deliver a top-tier horseracing betting experience. As the company continues to innovate and strengthen its partnerships, the future looks promising for FSB in the dynamic world of sports betting and iGaming.