Fast Track, a leading customer relationship management (CRM) platform driven by artificial intelligence (AI), has announced a strategic partnership with Enteractive, a provider of (Re)Activation Cloud services. The collaboration aims to revolutionize player retention in the iGaming industry by combining technologies and enabling personalized one-to-one conversations with churned or inactive players. Additionally, the partnership emphasizes the promotion of responsible gaming practices. Enteractive recently received the Best Services Provider award at the Global Gaming Awards London 2023 and secured a new deal with BetCity to deliver reactivation activities in the regulated Dutch market.
Enhancing Player Relationships through AI:
Fast Track’s AI-driven CRM platform will merge with Enteractive’s (Re)Activation Cloud to provide a comprehensive solution for the iGaming industry. By leveraging the combined technologies, operators can create personalized experiences for their players, fostering loyalty and increasing player value. The partnership aims to offer operators an exceptional level of insight and control over their customer relationships, enabling them to build lasting connections while ensuring responsible gaming practices.
Improving Player Retention and Responsible Gaming:
The collaboration between Fast Track and Enteractive represents a significant advancement in player retention strategies. The integration of the (Re)Activation Cloud with Fast Track’s CRM platform allows for personalized engagement with churned or inactive players, creating opportunities for operators to re-engage and reactivate these players effectively. Furthermore, the partnership emphasizes responsible gaming, ensuring that player interactions are conducted in a safe and regulated manner.
Industry Recognition and New Ventures:
Enteractive’s commitment to excellence was acknowledged at the Global Gaming Awards London 2023, where the company received the prestigious Best Services Provider award. The recognition highlights Enteractive’s dedication to delivering top-quality services within the iGaming industry. On the same day, Enteractive announced a new partnership with BetCity, enabling them to provide reactivation activities in the regulated Dutch market. By leveraging the untapped potential of lapsed player accounts, Enteractive aims to make a significant impact on active player revenues for BetCity and contribute to their growth in the lucrative Dutch marketplace.
The partnership between Fast Track and Enteractive marks an important collaboration in the iGaming industry, aiming to enhance player relationships and promote responsible gaming practices. By combining technologies, the two companies are set to revolutionize player retention strategies, offering operators personalized engagement with churned or inactive players. Fast Track’s AI-driven CRM platform, merged with Enteractive’s (Re)Activation Cloud, will provide operators with valuable insights and control over customer relationships, leading to increased loyalty and player value. Enteractive’s recent industry recognition and new partnership with BetCity further underscore their commitment to delivering exceptional services and driving revenue growth. Through this partnership, Fast Track and Enteractive are poised to make a significant impact on the iGaming industry by prioritizing player satisfaction and responsible gaming practices.