BGaming has struck a partnership with LatAm operator PlayGreen that will put the supplier’s slots onto PlayGreen’s platform in Ecuador, expanding BGaming’s reach in a market it has not previously served.
The agreement adds BGaming content to an operator that has focused on building a regional product for Latin American users. The move also fits BGaming’s broader push to scale distribution across the continent.
Deal puts BGaming live with Ecuadorian players
Under the deal, PlayGreen will roll out a selection of BGaming titles for its Ecuador-facing audience, including games such as Alien Fruits, Wild Tiger and Bonanza Billion. The companies positioned the tie-up as a long-term commercial relationship that gives BGaming a direct route to local demand through an established operator.
BGaming chief commercial officer Olga Levshina said the supplier is prioritizing games that travel across markets and that the PlayGreen partnership is intended to deepen its understanding of what resonates with Ecuadorian players.
PlayGreen expands casino content alongside its core offer
PlayGreen launched in 2020 and has marketed itself as a product designed for Latin American users, built by a Brazilian team. The operator blends sports content and a betting app, and has expanded into casino-style offerings beyond sports.
For BGaming, the distribution deal provides access to an operator that already carries a broader mix of content, including slots, table games and fast-play formats. For PlayGreen, the partnership increases the range of third-party casino titles available to customers in Ecuador.
PlayGreen LatAm general manager Jean Paul Váron Llanos said the supplier integration strengthens the platform’s catalog and supports its efforts to grow its Ecuador offering with more recognizable, high-performing games.
LatAm remains a priority growth lane for BGaming
The PlayGreen agreement is part of a wider pattern of supplier activity aimed at scaling in Latin America, where operators are competing on content breadth and localized product delivery. For BGaming, the deal adds another operator channel in the region as it continues to widen its distribution footprint.
More broadly, the supplier has been linking up with multiple LatAm-facing operators as it builds momentum in markets where content approvals and operator access can unlock fast audience growth.
Launch results will shape the next rollout
The near-term marker will be how quickly the integrated titles gain traction on PlayGreen’s Ecuador platform and whether the rollout expands to additional BGaming releases over time. If the partnership performs, it could also signal further supplier integrations as PlayGreen continues to deepen its casino catalogue in the region.
