EveryMatrix, a leading provider of iGaming solutions, has announced that its gamification tool, JackpotEngine, has obtained a license from the Malta Gaming Authority (MGA). Integrated into EveryMatrix’s productivity platform CasinoEngine, JackpotEngine is a comprehensive jackpot management system that empowers operators to create, customize, and oversee their own jackpots across various casino verticals and player segments. The recent license approval from MGA further strengthens EveryMatrix’s position in the market and sets the stage for the expansion of JackpotEngine’s reach in the coming months.
Enhancing Player Engagement and Results:
In a test conducted by EveryMatrix, the gaming sessions of two customers were compared before and after they were assigned to a JackpotEngine-powered jackpot, yielding positive results. The analysis revealed significant improvements in various key metrics. On average, the bets placed by players increased by 30% and 50% for the respective customers, indicating a higher level of engagement and willingness to wager more. Additionally, the average number of rounds per session witnessed an increase of 25% and 11% for the two customers, indicating enhanced player activity and extended session durations.
Stian Enger, Head of CasinoEngine at EveryMatrix, expressed his satisfaction with the initial results, emphasizing the positive impact JackpotEngine has had on gameplay. He believes that the MGA license approval will play a crucial role in accelerating the rollout of JackpotEngine and further establishing it as a game-changing tool within the industry. Enger’s optimism stems from the promising outcomes observed during the first phase of release, pointing towards increased player satisfaction and improved performance for operators.
JackpotEngine: Revolutionizing the Casino Industry:
EveryMatrix introduced JackpotEngine as a new offering for the casino industry in April 2022. The tool was designed to enable operators to effectively manage complex jackpots and elevate the level of excitement beyond what players typically experience. By incorporating JackpotEngine into their operations, operators gain greater control over jackpot configurations, enabling them to create tailored and enticing jackpot experiences for their players. This innovative solution has been well-received in the market, as it addresses the growing demand for engaging and rewarding gameplay features.
GameArt Expands with MGA License:
In addition to EveryMatrix’s achievement, GameArt, a prominent game provider, secured a license from the Malta Gaming Authority in February 2023. This license allows GameArt to expand its operations and offer its content to all MGA-licensed operators. Nevena Aleksieva, GameArt’s Head of Sales, expressed excitement about the opportunities that the MGA license brings. With expanded access to MGA-licensed operators, GameArt aims to strengthen its presence in regulated markets and further grow its business.
EveryMatrix’s acquisition of the MGA license for JackpotEngine represents a significant milestone in the company’s journey to provide cutting-edge iGaming solutions. The integration of JackpotEngine into EveryMatrix’s CasinoEngine platform empowers operators to offer engaging jackpot experiences tailored to their players’ preferences. The positive results observed in initial tests, such as increased bet sizes, extended gaming sessions, and heightened player engagement, showcase the tool’s potential to enhance player experiences and drive operator success. With the MGA license in hand, EveryMatrix is well-positioned to expand JackpotEngine’s reach and solidify its position as a game-changing solution in the iGaming industry. Furthermore, GameArt’s recent MGA license approval opens new avenues for the company to grow its operations and provide its captivating content to a wider audience of MGA-licensed operators.