Inspired Entertainment and Cristaltec SPA have joined forces to introduce new Cristaltec VLT cabinets running on Inspired’s platform in collaboration with Codere, a leading gaming company in Spain. With Codere becoming the seventh concessionaire to utilize Inspired’s platform in Italy, this partnership with Cristaltec creates a strong foundation for expanding the Italian VLT market. The commitment of Inspired and the innovative products offered by Cristaltec position Codere to provide a safe and engaging gaming experience for its customers.
Strengthening the Italian VLT Market:
By integrating Cristaltec VLT cabinets with Inspired’s platform, the partnership aims to enhance the Italian Video Lottery Terminal (VLT) market. Inspired’s established presence and expertise in the Italian gaming industry, combined with Cristaltec’s innovative gaming solutions, provide Codere with a winning combination to expand its operations and meet the demands of discerning customers. The collaboration demonstrates a shared commitment to delivering a reliable and engaging gaming experience in the Italian market.
Industry Expertise and Commitment:
Lee Gregory, Chief Commercial Officer for Gaming at Inspired Entertainment, emphasizes the company’s dedication to the Italian market and its focus on providing a robust and trustworthy gaming experience. The partnership with Cristaltec further strengthens Inspired’s VLT system, ensuring its success in collaboration with Codere. Inspired’s track record of delivering high-quality games aligns with Codere’s objective of offering safe and innovative entertainment products to its customers. The partnership is built on a foundation of expertise and a shared vision for excellence in the gaming industry.
Expanding Distribution Channels:
The exceptional distribution channel provided by Codere offers a significant advantage to the collaboration between Inspired and Cristaltec. Codere’s extensive reach and customer base allow for the seamless integration and distribution of Inspired’s gaming content through the Cristaltec VLT cabinets. This expanded distribution network opens up new opportunities for both Inspired and Cristaltec to tap into the Italian gaming market and cater to the diverse preferences of players.
Product Innovation and Market Competitiveness:
Giovanni Agliata, Founder and AD of Cristaltec, highlights the company’s strategic shift towards VLT and online products in recent years, positioning it as a leader in the Italian gaming market. Through the collaboration with Inspired and the utilization of Codere’s distribution channel, Cristaltec can leverage its product innovation and develop games that resonate with players’ preferences. The combination of innovative cabinets and captivating game offerings will contribute to achieving better results in an increasingly competitive market.
Positive Rating Assessment:
Fitch Ratings’ recent upgrade of Inspired’s corporate rating from “B-” to “B,” with a stable outlook rating, underscores the company’s financial stability and growth potential. The improved rating reflects Fitch Ratings’ confidence in Inspired’s performance and ability to navigate the dynamic gaming industry. The positive assessment further strengthens Inspired’s position as a reliable and trustworthy partner for Codere, Cristaltec, and other stakeholders.
The collaboration between Inspired Entertainment and Cristaltec in partnership with Codere represents a significant step in expanding the Italian VLT market. By leveraging Inspired’s platform, Cristaltec’s innovative gaming solutions, and Codere’s distribution network, the partnership aims to provide a superior gaming experience to Italian players. The commitment to excellence, product innovation, and financial stability showcased by Inspired and Cristaltec positions them for success in an increasingly competitive market. As the collaboration unfolds, it is poised to reshape the Italian gaming landscape and captivate the ever-evolving preferences of players.