ProgressPlay, a leading solutions provider based in Malta, has announced the integration of responsible gambling automation and tools into its latest technology. The company developed its own responsible gambling software through an innovation project in 2022 and has since launched and tested the software over several months. With a restructured internal organization and the formation of a multidisciplinary responsible gambling team, ProgressPlay aims to drive responsible gambling initiatives while leveraging its Progress Learn platform to enhance knowledge and skills across the company.
ProgressPlay’s Responsible Gambling Software and Approach:
As part of its restructure, ProgressPlay has taken a comprehensive approach to responsible gambling, resulting in the creation of an AI-driven proprietary flow for player interaction. This technology enables real-time identification and scoring of problem gambling signs based on various criteria, including customer knowledge, player activity, affordability levels, and more. The system also ensures transparency through an audit trail to protect and support players. From the initial interaction, ProgressPlay collects comprehensive player data to assess their risk level. The responsible gaming team then conducts real-time checks, reviewing and evaluating the information to determine any necessary actions and provide ongoing monitoring, thereby safeguarding players from financial difficulties.
ProgressPlay’s Commitment to Responsible Gambling:
Itai Loewenstein, CEO of ProgressPlay, emphasized the company’s dedication to responsible gambling, recognizing that regulatory compliance is of utmost importance in the industry. The introduction of innovative capabilities beyond regulatory standards showcases ProgressPlay’s commitment to player protection. By developing their own responsible gambling software and establishing a dedicated team, the company demonstrates its proactive approach to addressing the challenges associated with responsible gambling.
Progress Learn Platform for Knowledge and Skills Enhancement:
ProgressPlay leverages its Progress Learn platform to drive knowledge and skills around responsible gambling throughout the organization. This platform serves as a valuable resource for educating employees about responsible gambling practices, promoting a culture of player protection, and ensuring compliance with industry regulations. By fostering an understanding of responsible gambling principles, ProgressPlay aims to empower its team members to make informed decisions and contribute to a safer gambling environment.
ProgressPlay’s integration of responsible gambling automation and tools underscores its commitment to player protection and regulatory compliance. Through the development of their own responsible gambling software and the establishment of a dedicated team, ProgressPlay is at the forefront of promoting responsible gambling practices. By leveraging innovative technology and their Progress Learn platform, the company ensures that knowledge and skills related to responsible gambling are disseminated throughout the organization. As the industry continues to evolve, responsible gambling measures remain essential for maintaining a safe and sustainable gambling environment.