Inspired Entertainment, a leading provider of content and solutions, has signed a long-term extension to its partnership with Paddy Power, a prominent betting operator. The new agreement solidifies the collaboration between the two companies, ensuring that Inspired will continue to supply its content and solutions to Paddy Power. In addition, Inspired will offer its products and services to Paddy Power’s extensive network of over 600 betting shops in the UK and Ireland. This extended partnership emphasizes Inspired’s commitment to delivering innovative and engaging virtual sports offerings to enhance the retail experience for Paddy Power’s customers.
A Continuation of a Successful Partnership:
The partnership between Inspired and Paddy Power has thrived for over a decade, and this new agreement extends their collaboration beyond the 12-year mark. Brooks Pierce, President and CEO of Inspired, expresses delight in continuing to support Paddy Power’s retail venues in the UK and Ireland. Inspired will provide Paddy Power with its latest products and technology, offering a competitive advantage through leading content for their virtual sports offerings. This commitment reflects Inspired’s dedication to delivering cutting-edge solutions that enhance the overall gaming experience.
Enhancing the Retail Betting Experience:
Under the extended agreement, Inspired will offer its virtual sports products to all of Paddy Power’s retail betting shops in the UK and Ireland. This ensures that Paddy Power’s customers can enjoy a wide range of virtual products that provide an engaging and immersive gaming experience. Vince Bateson, Head of Retail Gaming for Paddy Power, emphasizes the importance of the partnership with Inspired in delivering high-quality virtual sports products to their customers. The ongoing collaboration ensures that Paddy Power can provide the best possible experience in their retail shops, catering to the preferences of their diverse customer base.
Paddy Power’s Commitment to Partnership:
The extension of the partnership with Inspired follows Paddy Power’s recent agreement extension with Playtech, a leading technology provider. Playtech will remain the exclusive provider of Self Betting Terminals for Paddy Power’s machines in Ireland and the UK. Shimon Akad, COO at Playtech, highlights Paddy Power’s significant growth over the past three decades and expresses enthusiasm for building on their successful partnership. This commitment from Paddy Power to collaborate with industry leaders such as Inspired and Playtech underscores their dedication to delivering exceptional gaming experiences to their customers.
Driving Innovation and Growth:
The extended partnership between Inspired and Paddy Power signifies a shared commitment to innovation, growth, and customer satisfaction. Inspired’s expertise in providing virtual sports content and solutions aligns seamlessly with Paddy Power’s mission to deliver an outstanding betting experience across their retail network. By leveraging Inspired’s latest products and technology, Paddy Power can offer their customers an extensive range of virtual sports options that enhance engagement and excitement.
The extension of the partnership between Inspired Entertainment and Paddy Power demonstrates a shared vision for long-term collaboration and growth in the gaming industry. Through this agreement, Inspired will continue to provide its content and solutions to enhance Paddy Power’s retail betting shops in the UK and Ireland. This commitment reflects Inspired’s dedication to delivering innovative virtual sports offerings, ensuring an exceptional gaming experience for Paddy Power’s customers. The partnership highlights the significance of collaboration between industry leaders and underscores the ongoing commitment to driving innovation, growth, and customer satisfaction in the gaming industry.