The Gambling Commission (GC) recently unveiled its Evidence Gaps and Priorities program, outlining six crucial areas of focus from 2021 to 2026. These areas can be divided into two categories: societal factors and industry-related attributes. By analyzing early gambling experiences, the range of gambling encounters, and the impact of gambling-related harms, the Commission aims to gain a comprehensive understanding of the societal implications of gambling. Simultaneously, the Commission seeks to explore product characteristics, illegal gambling and crime, and the risks associated with operators to better comprehend the dynamics within the gambling industry.
Enhancing Understanding of Societal Factors:
Early Gambling Experiences and Gateway Products:
The GC acknowledges the significance of early gambling experiences and their potential to shape individuals’ relationship with gambling. By examining gateway products, the Commission aims to understand how certain forms of gambling may lead to increased susceptibility or harm.
Range and Variability of Gambling Experiences:
To gain insights into the diversity of gambling experiences, the GC will conduct research to understand the different types of gambling activities available and the impact they have on individuals and communities. This examination will shed light on the varied nature of gambling and its potential consequences.
Gambling-Related Harms and Vulnerability:
Recognizing the need to address gambling-related harms and vulnerability, the Commission’s research will focus on understanding the underlying causes, risk factors, and effects of harm. By identifying vulnerable populations, effective interventions can be developed to mitigate the negative consequences associated with gambling.
Improving Industry Understanding:
Product Characteristics and Risks:
To comprehend the relationship between gambling products and potential harm, the GC will investigate various product features and their impact on problem gambling. This research will aid in identifying high-risk product attributes and promoting responsible gambling practices.
Illegal Gambling and Crime:
Recognizing the importance of addressing illegal gambling activities, the Commission will examine the intersection of gambling and criminal behavior. By studying the links between illegal gambling and crime, the GC aims to mitigate associated risks and protect consumers and communities.
Impact of Operator Risks:
Understanding the risks posed by gambling operators is essential for ensuring a safe and fair gambling environment. The GC will investigate factors such as marketing techniques, including VIP programs, to evaluate their influence on consumer behavior and potential harm. By identifying and addressing operator risks, the Commission can enhance consumer protection measures.
The Gambling Commission’s Evidence Gaps and Priorities program highlights the importance of evidence-based decision-making and a comprehensive understanding of gambling-related issues. By investigating both societal factors and industry attributes, the Commission aims to fill critical knowledge gaps. This research will enable the development of effective interventions, policies, and regulations to protect individuals and communities, promote responsible gambling practices, and maintain the integrity of the gambling industry. Through a rigorous analysis of these key areas, the GC strives to foster a safer and more informed gambling environment for all stakeholders.