Light & Wonder, a prominent provider of online casino solutions, has made its entry into the Swiss iGaming industry through a strategic partnership with Grand Casino Luzern. This venture marks Light & Wonder’s first foray into the Swiss market, which has demonstrated significant growth and potential. With the Swiss Federal Gaming Board reporting a gross gaming revenue of $250 million in 2022, the partnership holds promising prospects for both companies. Through the integration of Light & Wonder’s OpenGaming platform, Grand Casino Luzern’s online brand, mycasino, will gain access to a wide range of engaging content from Light & Wonder and its partner program studios, offering an enhanced gaming experience to Swiss players.
Expanding into the Lucrative Swiss Market:
Light & Wonder’s collaboration with Grand Casino Luzern allows the company to tap into the thriving Swiss iGaming market. The Swiss Federal Gaming Board’s report of $250 million in gross gaming revenue for 2022 highlights the market’s potential for growth and profitability. By partnering with a reputable and well-established operator like Grand Casino Luzern, Light & Wonder positions itself strategically to capitalize on the increasing demand for online gaming experiences in Switzerland. The partnership aligns with Light & Wonder’s goal of expanding its market presence and delivering high-quality content to players in regulated jurisdictions.
OpenGaming Integration and Access to Content:
Through the integration of Light & Wonder’s OpenGaming platform, Grand Casino Luzern’s mycasino brand gains access to a diverse portfolio of captivating online casino games. Players will have the opportunity to enjoy popular titles such as 88 Fortunes, Raging Rhino, and Spartacus, with additional titles set to be released in the coming months. The partnership enables Grand Casino Luzern to offer its audience an extensive selection of games with both online and land-based origins. This combination of familiar titles and innovative online gameplay experiences is expected to enhance player engagement and satisfaction.
Market Entry and Land-Based Roots:
Magdalena Podhorska-Okolow, Managing Director of Europe at Light & Wonder, expresses excitement about the company’s market entry in Switzerland. She highlights Grand Casino Luzern as a strong and reputable brand with a player base that appreciates content rooted in land-based casinos. The partnership leverages the existing popularity of land-based titles among Swiss players and translates it into an engaging online gaming experience. By combining the best of both worlds, Light & Wonder aims to capture the attention and loyalty of the Swiss audience.
Exclusive Content Delivery and New Worlds of Play:
Wolfgang Bliem, CEO of Grand Casino Luzern, emphasizes the exclusive access to Light & Wonder’s content, enabling mycasino to provide the best-in-class gaming experience within the regulated Swiss market. By introducing Light & Wonder’s portfolio to the online platform, mycasino aims to offer players a diverse range of games that they already know and love from the land-based casino environment. Bliem anticipates that the partnership will unlock new worlds of play for the mycasino audience, enhancing their gaming experience and establishing mycasino as a leading destination for online gaming in Switzerland.
Expanding Partnerships and Future Growth:
Light & Wonder’s partnership with Grand Casino Luzern follows a recent agreement with Mohegan Inspire Entertainment Resort, demonstrating the company’s commitment to expanding its network of collaborations. By partnering with prominent operators like Grand Casino Luzern, Light & Wonder solidifies its position as a trusted provider of online gaming solutions. The company’s strategic approach to partnerships and its commitment to delivering top-quality content align with its long-term growth objectives. The successful entry into the Swiss market sets the stage for future expansion and strengthens Light & Wonder’s position as a key player in the iGaming industry.
The partnership between Light & Wonder and Grand Casino Luzern marks an important milestone for both companies in the thriving Swiss iGaming market. By integrating Light & Wonder’s OpenGaming platform, mycasino gains access to a wide range of captivating online casino content, combining the familiarity of land-based titles with the excitement of online gameplay. The collaboration positions Light & Wonder strategically in Switzerland’s regulated market, tapping into its growth potential and expanding its market presence. As the partnership unfolds, both companies are poised for success and poised to deliver exceptional gaming experiences to Swiss players.