The NFL will not allow sports prediction market commercials during Super Bowl LX on Feb. 8, 2026, keeping event-contract platforms out of the national telecast even as traditional sportsbook advertising continues around the game.
The restriction is tied to the league’s Super Bowl ad standards, which place prediction markets in a prohibited category for the broadcast. The decision lands as trading-style sports markets grow quickly and try to use the Super Bowl as a mass-acquisition moment.
The rule is clear on the national feed, with a local wrinkle
League policy bars prediction market ads in the Super Bowl telecast, while sportsbooks remain eligible under existing rules. The ban does not necessarily eliminate every prediction market ad tied to the game. Local affiliates control certain ad slots and can insert regional commercials, creating a pathway for prediction platforms to appear in some markets even if the main broadcast remains clean.
Integrity worries are driving the NFL’s stance
NFL executives have been publicly skeptical of sports event contracts, arguing they lack the consistent safeguards and integrity monitoring the league expects from licensed sports wagering. In December, the NFL’s Washington lead warned Congress and the CFTC about sports-related event contracts and urged tighter federal limits.
That position contrasts with other sports properties that have been more willing to engage prediction-market partners, and it reinforces that the NFL is treating the category as unresolved from both a compliance and integrity perspective. The league appears to be waiting for clearer legal and regulatory outcomes before opening the door.
